Personalizing Complex Technical Content: How Structure Solves the Problem

Presented by

Val Swisher, CEO of Content Rules & Alex Masycheff, CEO of Intuillion

About this talk

You likely have heard about personalized content: delivering the right content, to the right person, at the right time, on the right device, in the language of their choosing. Traditionally, this type of content has been relegated to marketing content. If you like this widget, you’ll like these additional widgets. But what happens when you have complex technical content, and your product has dozens – or even hundreds – of configurations and, thus, content variations? This means that the product content has to be aligned with a specific configuration. And what if delivering the wrong content can have life or death consequences? Join Val Swisher, CEO of Content Rules, and Alex Masycheff, CEO of Intuillion, as they discuss how personalized content relies on structure and automation to scale successfully. They will present a use case that provides an automated end-to-end system for ensuring the right content is delivered with the right product, to the right customer, at the right time.

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