Coffee and Content: Understanding the (Content) Personalization Paradox

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Guest: Val Swisher >> Hosts: Patrick Bosek and Scott Abel

About this talk

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: * Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. * Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? Join us for this replay of Coffee and Content with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll learn: * Why personalized content is imperative to the enterprise * Why so many companies fail to deliver - and how to avoid the pitfalls * The five dimensions of content standardization * How to bring people, technology, and process together * The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. Register to watch this webinar replay to gain a clear understanding of why content standardization is required to deliver individualized experiences at scale. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the content operations platform for knowledge management that turns product content into engaging digital experiences.
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