Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.

To meet your users where they expect you to be, you must deliver the right content, to the right person, on the right device, at the right time. Simply put, customers are looking for a personalized content experience.

For this to happen you must change the way you “do” documentation. This is what Val Swisher, CEO of Content Rules Inc, covers in her book “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivery Personalized Experiences at Scale”. But how do these concepts apply to technical documentation? Is it possible to deliver individualized technical content experiences? In this webinar, Fabrice Lacroix, Founder of Fluid topics will challenge Swisher’s claims in a friendly—yet lively—discussion of what’s possible and feasible today. Best practices will be presented and the audience will be encouraged to ask questions about personalizing technical documentation content experiences.

This web discussion is brought to you by The Content Wrangler and sponsored by Fluid Topics.

Breaking Free From One-Size-Fits-All Documentation

Join us for this case study examining how global content strategy consultancy, Content Rules, produces amazing-looking sales proposals from DITA XML content. This real-world project explores how you can efficiently manage proposal content in the Heretto component content management system and transform it into sleek-looking PDFs using MiramoPDF.

You will learn why Content Rules took this innovative approach to proposal management, how they leveraged Heretto and MiramoPDF software to build efficient and effective proposal-generating capabilities, and what additional plans they have for the future. 

You'll hear a short presentation from MiramoPDF and see how the tool generates professional-looking, high-quality PDF files with just a few clicks. You'll also be able to ask questions of the panel.

This case study is brought to you by The Content Wrangler and sponsored by Heretto, the ContentOps platform for product, reference, and knowledge content.

Generating Sleek PDF Sales Proposals From DITA

Come join Global content strategy expert Val Swisher, CEO of Content Rules, as she introduces the Five Dimensions of Content Standardization™. Learn about content standards — what they are, and why they're essential to delivering exceptional content experiences.

You'll learn how Content Rules' content standardization framework makes content FAIR (findable, accessible, interoperable, and reusable). And, you'll leave knowing the steps you can take to prepare your content for the future. When you document and enforce standards across all Five Dimensions, your content becomes seamlessly reusable. You also reduce risk, time-to-market, and cost while increasing content quality in all languages.

The Five Dimensions framework enables you to:
1. Automate content generation, assembly, formatting, and publishing
2. Reuse content in any output type or file format
3. Deploy artificial intelligence to gain actionable insights
4. Exchange information directly with partners, CROs, sites, and regulatory agencies without locking it into documents first
5. Increase translation quality while significantly reducing cost and turnaround time

About Val Swisher

About the presenter: Val Swisher is the founder of Content Rules, where she leads a cross-disciplinary team of content experts and has predicted several important content trends. She runs the company's content strategy, global content, and content optimization services. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She frequently speaks at industry conferences and is a sought-after guest on webinars and podcasts. She believes content should be easy to read, cost-effective to translate, and efficient to manage. Val is the author of several books, including The Personalization Paradox (XMLPress) and Global Content Strategy: A Primer (XML Press).

The Five Dimensions of Content Standardization

Join us for a candid discussion with Alyssa Fox, Vice President of Channel Marketing at cybersecurity provider Alert Logic, about the connection between technical communication and marketing. While Fox currently works for a marketing organization, she has deep technical communication management experience and previously served as the executive director for the Society for Technical Communication. She is a proponent of elevating technical communicators and advancing the importance and value of their work.

On this episode of The Content Advantage, we'll discuss how Fox made the move from technical writer to marketing director and the various tactics she used to grow her career.

The Content Advantage is brought to you by Zoomin Software.

Connections Between TechComm and MarCom

We all know that if we had the right tools, we would be able to do our jobs better…right? NO! 

There are a lot of ways to evaluate how well we do a job. Doing that job faster or more efficiently is one way to evaluate. But far too often, a missing component is strategy. You can execute a project perfectly and still get it all wrong, because you didn’t have a strategy. Success for an organization, a project, or a career comes from context and executing a plan within that context. So what does that even mean?

Join Paul Perrotta, The Technical Documentation Wrangler, and his guest, Val Swisher, CEO and founder of Content Rules, a global content strategy and operations company. Together, Paul and Val will talk about strategy and how you can use strategy to build success. From long experience, they know how common it is to ignore strategy—and ignoring strategy has a high cost not just for you, but for everyone around you. In this hour, they’ll talk about what a strategy is, what it includes, and why you need it. We hope you’ll join us for the show!

"Let's Talk Technical Documentation" is brought to you by The Content Wrangler.

Let's Talk Technical Documentation — Why Should I Care About Content Strategy?

You likely have heard about personalized content: delivering the right content, to the right person, at the right time, on the right device, in the language of their choosing. Traditionally, this type of content has been relegated to marketing content. If you like this widget, you’ll like these additional widgets.

But what happens when you have complex technical content, and your product has dozens – or even hundreds – of configurations and, thus, content variations? This means that the product content has to be aligned with a specific configuration. And what if delivering the wrong content can have life or death consequences?

Join Val Swisher, CEO of Content Rules, and Alex Masycheff, CEO of Intuillion, as they discuss how personalized content relies on structure and automation to scale successfully. They will present a use case that provides an automated end-to-end system for ensuring the right content is delivered with the right product, to the right customer, at the right time.

Personalizing Complex Technical Content: How Structure Solves the Problem

Join us for a panel discussion with three language experts about the value of your terminology. Our guests will discuss how to lift your terminology management to the next level, and how to think beyond localization and content creation. 
 
The panel includes Val Swisher, CEO of Content Rules, and an internationally recognized content strategy expert; Klaus Fleischmann, CEO Kaleidoscope GmbH & eurocom Translation Services GmbH; and Torsten Machert, Senior Consultant at Congree Language Technologies, Inc.
 
Our panel will discuss intelligent searching, AI, and SEO, and they will talk about what keeps people in some companies from getting excited about terminology. You will learn the value of deprecated terms, and why terminology is more than just words. 

This panel discussion is brought to you by The Content Wrangler and sponsored by Congree Language Technologies, Inc. and Kaleidoscope GmbH.

Unleashing the Value of Your Terminology

Join us for a panel discussion with three language experts about the value of effectively managing terminology.  We'll discuss what terminology management is, why your organization needs it, and how to convince your leadership to invest in it. You'll be provided the opportunity to ask questions of the experts.

Our panel includes Val Swisher, an internationally recognized content strategy expert; Klaus Fleischmann, CEO Kaleidoscope GmbH & eurocom Translation Services GmbH; and, Torsten Machert, Senior Consultant at Congree Language Technologies, Inc.

This panel discussion is brought to you by The Content Wrangler and sponsored by Congree Language Technologies, Inc.

The Business Case for Terminology Management: Three Experts Sell The Value

Join us for a chat with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale.

Coffee and Content is brought to you by The Content Wrangler and Heretto.

Coffee and Content: Understanding the (Content) Personalization Paradox

Personalization requires a solid foundation. But what is that? Come and learn from a veteran with more than 2 decades of experience in building personalization experiences for global brands.

Join Kevin Nichols, the Personalization Wrangler, and his special guest, Anne Casson. who has 25+ years of consulting and digital communications agency experience designing and structuring content and content processes to function effectively as part of a holistic experience for consumers and businesses. Together, we will go through these four questions, which will tell you whether you have the right ingredients in place to support the personalization of your brand:

1) Who is your priority customer/audience? Understand customer-provided profile data, behavioral data, social listening data, search data

2) Do you have the right content to support your customer and their goals? Evaluate content assets through lenses of various milestones in the customer journey. Then look through brand experience and business goal lenses as well

3) Are content assets structured and tagged in a way that allows you to reuse and surface them based on defined business logic?

4) Do you have a defined personalization strategy providing a crawl/walk/run approach with plans for measurement?

Anne has used this approach to help global brands evaluate their own readiness to stand up personalization for success.

Let's Talk Personalization: Foundations of Personalization

How can medical device manufacturers streamline the onboarding of new regulations, approvals, and review processes? Can content processes be improved to reduce manual activities, increase content reuse and optimize global time-to-market?  

Join John Herzig, Vice President, North America at RWS, Chip Gettinger, VP Global Solutions Consulting at RWS, and Val Swisher, Founder, and CEO of Content Rules, to find out how structuring your content with centralized management will help your organization to:

• Standardize content processes to avoid duplication of effort and improve governance;
• Reduce the cost of content creation, translation, review, and approval.
• Enhance the content experience for both internal consumers and external customers.

About the sponsor: RWS is the world’s leading provider of technology-enabled language, content management, and intellectual property services. We help our clients to connect with people globally by communicating business-critical content at scale.

RWS works with 19 of the top 20 global medical device manufacturers as well as 19 of the top 20 pharmaceutical companies and 8 of the top 10 contract research organizations. As part of the focus on the life sciences industry, RWS has a team of highly specialized translation experts and linguists who are dedicated to managing the unique nuances of medical and in-vitro device projects. This includes labeling, product manuals, patents, and beyond.

Content Rules is one of the oldest and most well-respected companies in the content strategy, content development, and content optimization arena. The company was founded in 1994 by Val Swisher, one of the foremost experts on global content. Content Rules works with life sciences companies to develop and implement content strategies that maximize content automation and reuse. We help enable medical device and pharma companies to reduce time to market and contain costs associated with creating, managing, and delivering content.

Embracing Medical Device Regulations with Structured Content

Join us for a free one-hour presentation about the need to standardize and control the words we use. Global content strategy maven Val Swisher will explore the role and importance of terminology management in producing top-quality, personalized content experiences, complying with regulations, reducing inconsistencies, and addressing issues of diversity and inclusion.

Hannah Kaufhold of Congree Language Technologies will join Val Swisher to chat briefly about the linguistic intelligence organizations gain when they adopt Congree authoring assistance software.

You'll be able to ask questions of both presenters. Among all participants of the webinar we will hold a raffle for 10 copies of Val Swisher’s book “The Personalization Paradox.” Don't miss out!

This webinar is brought to you by The Content Wrangler and sponsored by Congree Language Technologies.

Watch Your Mouth: Why You Should Control The Words You Use

Join us for the first episode of "Let's Talk Personalization" when we speak with global content strategy expert Val Swisher, who just published a book on the topic of delivering personalized experiences at scale. 

Watch the show to learn the top reasons content personalization efforts fail and to discover strategies and tactics to avoid them. Swisher will make a case for following a proven framework for content personalization that you can use to help ensure success by avoiding the pitfalls discovered by others. You'll leave understanding the role that both content and content strategy plays in successful personalization programs. And, you'll gain clarity on the requirements for standardization to produce individualized content experiences at scale.

Let's Talk Personalization:  Why Companies Fail and How to Succeed

Join Patrick Bosek and Scott Abel with content strategy maven, Regina Preciado. We'll discuss the need to invest in the creation of consistently structured images. You'll learn the benefits of creating consistently structured images and discover which expensive content challenges can be overcome by handling images in a more strategic way. 

Coffee & Content is brought to you by The Content Wrangler and Heretto.

Coffee and Content: Seamless Content Experiences Require Structured Images

When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense  -- after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

In this webinar, you will learn:

The difference between delivering documents and delivering experiences
The 3 types of outputs every enterprise should provide
The role of automation in delivering content

Oversee Your Outputs: The Personalization Paradox #5

Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

In this webinar, you will learn:

Why componentized content is a requirement for personalization
The 3 biggest pitfalls of componentized content (and how to avoid them)
What an enterprise component eco system really looks like

Curate Your Components: The Personalization Paradox #4

A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers. 

In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started.

In this webinar, you will learn:

How voice impacts all content (hint: it’s not just for marketing)
Why it’s important to manage voice
How to manage voice across the enterprise

Polish Your Paragraphs: The Personalization Paradox #3

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out:

* Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.

* Very few companies believe they are delivering enough personalized content, or deliver it well.

What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content?

Join us for this replay of Coffee and Content with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll learn:

* Why personalized content is imperative to the enterprise
* Why so many companies fail to deliver - and how to avoid the pitfalls
* The five dimensions of content standardization
* How to bring people, technology, and process together
* The impact of big data and artificial intelligence

The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. Register to watch this webinar replay to gain a clear understanding of why content standardization is required to deliver individualized experiences at scale.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the content operations platform for knowledge management that turns product content into engaging digital experiences.

Coffee and Content: Understanding the (Content) Personalization Paradox

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