Moving From Passive to Interactive Video Experiences

Presented by

Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules & Mark B. Jacobs, CEO of Melbox Media

About this talk

Video. It’s useful in certain situations. For instance, it’s an excellent way to demonstrate how to do something (fix a flat tire, assemble a shelving unit, learn how to use software). But for all it’s utility, video fails to be as useful for some other types of communication. It’s often disconnected from other types of content. An island to itself. But, it doesn’t have to be that way. There are products on the market that turn video into a unique communication platform, one that expands the significance and value of video by combining it with other information assets, turning video into an active (rather than a passive) experience. Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules, Friday, June 21, 2013 at 10am PT/1pm ET for a discussion with interactive video expert, Mark B. Jacobs. The three will discuss how your organization can leverage innovative video technologies to deliver immersive content experiences that are far more valuable than video alone. A short demonstration of Me!Box video platform will be included. Guest: Mark Jacobs Biography: Mark B. Jacobs has spent 25 years successfully starting, revitalizing and building businesses. As a consultant and Managing Partner he built a successful consulting practice that focused on corporate revitalization. As a business owner he bought and led several companies back to profitability and growth, as well as starting me!box Media. He has authored over 20 articles on the subjects of the relationship between strategy, high value communication processes, organizational behavior, business process and change management, as well as the book Reality Leadership (Forbes 2000). Me!box Media, where Mark is CEO and co-founder, is authentication of his passion for high value communication processes.

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