A permanent change in the way humans communicate, a huge waste of corporate time or somewhere in between? No matter how you may personally view social media, when used appropriately it can have a transformative effect on the way a b-to-b organization does business. In this presentation, Laz will answer the following questions:
- How should a b-to-b organization optimize its organizational structure and processes in order to better utilize social media?
- How can an organization move social media out of centralized control so it can be leveraged by a broader range of functions?
- Why are social monitoring and building an internal community the foundation of building a social organization?
- Why should social media be used as an additive – rather than a replacement – component in sales and marketing efforts as well as indirect channels?
RecordedFeb 14 201347 mins
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Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Sally-Anne Kaminski, Global social media manager at Zebra & Andrew Moloney, Managing Director at Artisan Southwest Consulting
How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies and Andrew Moloney, Managing Director at Artisan Southwest Consulting to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
Olivier Choron, CEO and Founder of purechannelapps
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
Olivier Choron, CEO and Founder of purechannelapps
Social advocacy has become a key component of many organisations’ social media strategies, whether they want to focus on Employee, Customer, Ambassador, Channel, or Influences advocacy. Join Microsoft, Xerox, Avalara, Zoe Sands, the social selling expert and Ian Moyse the number 1 cloud influencer on social media in a panel discussion about social media advocacy and the best practices and tips to making your program a great success in 2016 and beyond.
Zoe Sands, Principal Consultant for Zoe Sands & Co. Ltd, Olivier Choron, CEO & Founder of purechannelapps
Do you want to hear how you can generate real revenue from social selling? Then forget all the fluff and hype you have previously heard about social selling. Join this webinar to hear how a social selling leader generated revenue from a social selling programme she implemented across EMEA for a large IT networking organisation.
Julie Field, Group Marketing Manager – Independent Software, Avnet
Discover how Avnet Technology Solutions, one of the largest global distributors of electronic components, computer products and embedded technology support their partners, with social media. Julie Field, Group Marketing Manager – Independent Software, Avnet Technology Solutions (UK) will explain how Avnet socially enable their channel partners and sales employees, and how the company’s social impact has increased dramatically over the last three years.
Olivier Choron, CEO and Founder of purechannelapps and Kathleen Lopez, Senior Director, Partner Marketing Communications, SAP
SAP AG needs no introduction. What you may not realise is that the company works with a significant network of partners around the globe, including distributors, alliance/ strategic partners, OEMs and value added resellers. By using newsondemand®, they have dramatically improved the way they communicate with these partners, delivering 100% targeted newsletters and showing open rates of up to 49% and click rates well over 25%. Here Olivier Choron, CEO of purechannelapps speaks with Kathleen Lopez, Senior Director, Partner Marketing Communications for SAP to identify why newsondemand works so well for SAP AG.
Olivier Choron, CEO & Founder of purechannelapps and Nick Bowman, Senior Manager, EMEA Corporate Communications at F5
In the webinar Nick Bowman, EMEA Corporate Communications, will explain how F5 have developed their sales teams to become more effective at social selling by providing relevant and timely content and the tools to make them successful and track the results
Olivier Choron, CEO & Founder of purechannelapps and Craig DeWolf, RVP, Channel Sales at Blackhawk Engagement Solutions
In this entertaining webinar, Olivier Choron, CEO and Founder of purechannelapps will be exploring how partner incentives and gamification is revolutionising how channel partners used channel partner portals, and how keeping things competitive keeps your partners sharing your content.
Alex Beere, Social media at Microsoft, and Anna Nichols, Axon-IT, Olivier Choron, CEO and Founder, purechannelapps,
Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.
In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
Olivier Choron, CEO and Founder, purechannelapps and Heather Margolis, CEO, Channel Maven Consulting
In this webinar, Olivier Choron, CEO and Founder of purechannelapps will be joined by Heather Margolis, CEO of Channel Maven Consulting, for an in-depth look at how you can make your global channel social marketing programmes work.
Moving the marketing mix to predominantly digital mediums have brought difficulties to today's marketer, but more importantly; opportunity. Social represents a huge opportunity for brands with global partner networks the ability to create thriving partner networks, with less effort, and better results than traditional forms of partner marketing.
Find out how using the right mix of technique and technology, you can shift your channel marketing programmes to the next level.
With the advent of a glut of new marketing and communication channels, it's easy to see how email can be considered an old channel with little to offer the modern marketer.
Yet, for the biggest, and most successful companies in the world, with thousands of channel partners globally, email is still the primary channel to communicate to their channel partners.
In this webinar, Olivier Choron, CEO and Founder of purechannelapps will discuss why email is still the best way to communicate with your channel partners, and share best practices in order to get your open rates up at 40-50% and click-thru rates consistently above 10% per campaign.
Olivier Choron, CEO and Founder, purechannelapps, Chris Harges and Joe Gomez, Mountain Hardwear, and James Dunford, Cotswold
Mountain Hardwear is a leading outdoor apparel, equipment and accessories brand, formed in 1993 from a group of passionate mountaineers and explorers. Acquired by Columbia Sportswear Company in 2003, it remains an organisation committed to building the world’s most innovative, carefully-crafted products to enable those who seek to challenge themselves, and is a globally respected and recognised brand.
Mountain Hardwear already has an effective content marketing strategy that enables its own social media activities. The brand desired to go further and support its retailers’ own social media efforts by allowing them to take advantage of Mountain Hardwear’s rich content.
Join Chris Harges and Jor Gomez from Mountain Hardwear, Olivier Choron from purechannelapps and James Dunford from Cotswold Outdoors for the story of how purechannelapps accepted the challenge set by Mountain Hardwear of amplifying their brand content to new consumers, using their retailer partners.
Through-partner marketing is getting more complex. With partners at the centre of revenue generation for the vast majority of IT vendors, responding effectively and rapidly to that burgeoning complexity is of paramount importance. During this session, we’ll look at ways you can help your partners rather than hinder them. We’ll discuss how you can automate B2B sales and marketing, simply! We’ll also illustrate how our fully-responsive, cloud-based B2B marketing platform - Elastic Grid - works, what results it’s getting, and what IT vendors and their partners think of a partner-centred marketing automation platform.
Olivier Choron, Steven Woodgate, Stewart Conway, Louise Tullin, Lauren Harper
Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.
Join this panel session where the expert from Microsoft, Unruly, Elogqua and purechannelapps will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
In this webinar we will take a look at the type of social media content that works best for channel partners to post to their social media accounts. We will look at what the channel partners think will work and what actually the customers are interested in. We will also review the best way to ensure the content remains fresh and the partner engaged
Lindley Gooden; John Humpish, Olivier Choron, Stuart West, Paul Fennemore
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Charlotte Baillie, Johan Rook, John Sweeney, Katy Howell, Oliver Choron
How do you use social media to generate revenue? In this panel, specialists in Demand Generation and Content Marketing will share their views on how social media can be better leveraged in both B2C and B2B environments.