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Where does traditional 'Demand Generation' sit in the new Social Media World'

Demand Generation as a concept in the B2B world has been around for many years but there is still some confusion over what it actually means and where does lead generation come into it? How can you evolve both to establish and maintain long-term business relationships in the fast moving world of digital and social media and measure success?

Connection2 would like to share their view of how to achieve this using some innovative sales & marketing methods. Please join us for an interesting discussion around this topic. Hear how one technology company has embraced this way of thinking and seeing a significant increase in the number of engagements with prospects and established relationships enabling real conversations and increased closed business.
Recorded Jan 23 2014 32 mins
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Presented by
Evie Cousineau, Business Services Director, Connection2, Phil Brooks
Presentation preview: Where does traditional  'Demand Generation' sit in the new Social Media World'
  • Channel
  • Channel profile
  • How to expand your audience on social media Recorded: Nov 17 2016 43 mins
    Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Content considerations for the IT industry Recorded: Sep 27 2016 45 mins
    Heather Margolis, President & Founder of Channel Maven Consulting & Robert Cassard, CMO of Voodoo Viral Marketing systems
    So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
  • Next generation of social advocacy Recorded: Jul 14 2016 47 mins
    Sally-Anne Kaminski, Global social media manager at Zebra & Andrew Moloney, Managing Director at Artisan Southwest Consulting
    How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies and Andrew Moloney, Managing Director at Artisan Southwest Consulting to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
  • Fuelling social advocacy and engagement with mobile apps Recorded: May 19 2016 36 mins
    Olivier Choron, CEO and Founder of purechannelapps
    Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • Social media advocacy panel: Microsoft, Xerox, Avalara, Ian Moyse & Zoe Sands Recorded: Feb 18 2016 59 mins
    Olivier Choron, CEO and Founder of purechannelapps
    Social advocacy has become a key component of many organisations’ social media strategies, whether they want to focus on Employee, Customer, Ambassador, Channel, or Influences advocacy. Join Microsoft, Xerox, Avalara, Zoe Sands, the social selling expert and Ian Moyse the number 1 cloud influencer on social media in a panel discussion about social media advocacy and the best practices and tips to making your program a great success in 2016 and beyond.
  • The Real ROI of Social Selling Recorded: Dec 1 2015 57 mins
    Zoe Sands, Principal Consultant for Zoe Sands & Co. Ltd, Olivier Choron, CEO & Founder of purechannelapps
    Do you want to hear how you can generate real revenue from social selling? Then forget all the fluff and hype you have previously heard about social selling. Join this webinar to hear how a social selling leader generated revenue from a social selling programme she implemented across EMEA for a large IT networking organisation.
  • What partners want from their vendors with regards to social Recorded: Oct 28 2015 37 mins
    Julie Field, Group Marketing Manager – Independent Software, Avnet
    Discover how Avnet Technology Solutions, one of the largest global distributors of electronic components, computer products and embedded technology support their partners, with social media. Julie Field, Group Marketing Manager – Independent Software, Avnet Technology Solutions (UK) will explain how Avnet socially enable their channel partners and sales employees, and how the company’s social impact has increased dramatically over the last three years.
  • SAP delivers 100% targeted partner news and significantly increases engagement Recorded: Jun 25 2015 60 mins
    Olivier Choron, CEO and Founder of purechannelapps and Kathleen Lopez, Senior Director, Partner Marketing Communications, SAP
    SAP AG needs no introduction. What you may not realise is that the company works with a significant network of partners around the globe, including distributors, alliance/ strategic partners, OEMs and value added resellers. By using newsondemand®, they have dramatically improved the way they communicate with these partners, delivering 100% targeted newsletters and showing open rates of up to 49% and click rates well over 25%. Here Olivier Choron, CEO of purechannelapps speaks with Kathleen Lopez, Senior Director, Partner Marketing Communications for SAP to identify why newsondemand works so well for SAP AG.
  • Social Selling: Making Your Employees Social Media Rockstars Recorded: May 28 2015 37 mins
    Olivier Choron, CEO & Founder of purechannelapps and Nick Bowman, Senior Manager, EMEA Corporate Communications at F5
    In the webinar Nick Bowman, EMEA Corporate Communications, will explain how F5 have developed their sales teams to become more effective at social selling by providing relevant and timely content and the tools to make them successful and track the results
  • Incentives and gamification: What does it mean and how does impact social media Recorded: Apr 23 2015 49 mins
    Olivier Choron, CEO & Founder of purechannelapps and Craig DeWolf, RVP, Channel Sales at Blackhawk Engagement Solutions
    In this entertaining webinar, Olivier Choron, CEO and Founder of purechannelapps will be exploring how partner incentives and gamification is revolutionising how channel partners used channel partner portals, and how keeping things competitive keeps your partners sharing your content.
  • Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers Recorded: Feb 26 2015 45 mins
    Alex Beere, Social media at Microsoft, and Anna Nichols, Axon-IT, Olivier Choron, CEO and Founder, purechannelapps,
    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • Making your Global Channel Social Marketing Programmes work Recorded: Jan 29 2015 45 mins
    Olivier Choron, CEO and Founder, purechannelapps and Heather Margolis, CEO, Channel Maven Consulting
    In this webinar, Olivier Choron, CEO and Founder of purechannelapps will be joined by Heather Margolis, CEO of Channel Maven Consulting, for an in-depth look at how you can make your global channel social marketing programmes work.

    Moving the marketing mix to predominantly digital mediums have brought difficulties to today's marketer, but more importantly; opportunity. Social represents a huge opportunity for brands with global partner networks the ability to create thriving partner networks, with less effort, and better results than traditional forms of partner marketing.

    Find out how using the right mix of technique and technology, you can shift your channel marketing programmes to the next level.
  • Email is still the best way to communicate with your channel partners Recorded: Nov 26 2014 30 mins
    Olivier Choron, CEO and Founder, purechannelapps
    With the advent of a glut of new marketing and communication channels, it's easy to see how email can be considered an old channel with little to offer the modern marketer.

    Yet, for the biggest, and most successful companies in the world, with thousands of channel partners globally, email is still the primary channel to communicate to their channel partners.

    In this webinar, Olivier Choron, CEO and Founder of purechannelapps will discuss why email is still the best way to communicate with your channel partners, and share best practices in order to get your open rates up at 40-50% and click-thru rates consistently above 10% per campaign.
  • Mountain Hardwear amplifies its brand messages to over 500,000 new consumers Recorded: Nov 6 2014 43 mins
    Olivier Choron, CEO and Founder, purechannelapps, Chris Harges and Joe Gomez, Mountain Hardwear, and James Dunford, Cotswold
    Mountain Hardwear is a leading outdoor apparel, equipment and accessories brand, formed in 1993 from a group of passionate mountaineers and explorers. Acquired by Columbia Sportswear Company in 2003, it remains an organisation committed to building the world’s most innovative, carefully-crafted products to enable those who seek to challenge themselves, and is a globally respected and recognised brand.

    Mountain Hardwear already has an effective content marketing strategy that enables its own social media activities. The brand desired to go further and support its retailers’ own social media efforts by allowing them to take advantage of Mountain Hardwear’s rich content.

    Join Chris Harges and Jor Gomez from Mountain Hardwear, Olivier Choron from purechannelapps and James Dunford from Cotswold Outdoors for the story of how purechannelapps accepted the challenge set by Mountain Hardwear of amplifying their brand content to new consumers, using their retailer partners.
  • B2B Campaign Automation. Simplified. Recorded: May 15 2014 41 mins
    Cameron Avery CEO of Elastic Digital
    Through-partner marketing is getting more complex. With partners at the centre of revenue generation for the vast majority of IT vendors, responding effectively and rapidly to that burgeoning complexity is of paramount importance. During this session, we’ll look at ways you can help your partners rather than hinder them. We’ll discuss how you can automate B2B sales and marketing, simply! We’ll also illustrate how our fully-responsive, cloud-based B2B marketing platform - Elastic Grid - works, what results it’s getting, and what IT vendors and their partners think of a partner-centred marketing automation platform.
  • Peeking Into the Black Hole: Social Media ROI Roundtable Recorded: Apr 10 2014 59 mins
    Olivier Choron, Steven Woodgate, Stewart Conway, Louise Tullin, Lauren Harper
    Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

    Join this panel session where the expert from Microsoft, Unruly, Elogqua and purechannelapps will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
  • How can you save 90% on your PPC budget using Social Media amplification? Recorded: Mar 20 2014 32 mins
    Olivier Choron CEO and Founder of purechannelapps
    Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
  • What social content do partners want to drive customer engagement? Recorded: Feb 13 2014 28 mins
    Olivier choron
    In this webinar we will take a look at the type of social media content that works best for channel partners to post to their social media accounts. We will look at what the channel partners think will work and what actually the customers are interested in. We will also review the best way to ensure the content remains fresh and the partner engaged
  • Marketing Technologies in Financial Services Recorded: Jan 24 2014 59 mins
    Lindley Gooden; John Humpish, Olivier Choron, Stuart West, Paul Fennemore
    Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.

    Topics covered

    The impact of technology in financial services
    The emerging crucial marketing channels
    The content distribution challenges and solutions
    The integrated technology-marketing stack
  • Panel Session - Optimizing Content for Social Media Recorded: Jan 23 2014 60 mins
    Charlotte Baillie, Johan Rook, John Sweeney, Katy Howell, Oliver Choron
    How do you use social media to generate revenue? In this panel, specialists in Demand Generation and Content Marketing will share their views on how social media can be better leveraged in both B2C and B2B environments.
Developing sales teams as brand advocates through social media
We outline all aspects around enabling sales teams to become brand advocates and amplify the brand through their social media accounts to generate leads and customer engagement

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  • Title: Where does traditional 'Demand Generation' sit in the new Social Media World'
  • Live at: Jan 23 2014 11:00 am
  • Presented by: Evie Cousineau, Business Services Director, Connection2, Phil Brooks
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