Greg Laughlin, CEO, Statwing
Business intelligence tools were born to query and report. But now analysts and business users don't just want dashboards, they want to dive deep into ad hoc analyses, to explore dozens of hypotheses in minutes. The BI industry is responding by tacking on better visualization and calling it analysis.
But visualization and analysis are very different. If they weren't, why do most analysts prefer to query data with BI tools, then do their actual analysis in Excel (or statistical tools)? Or why do Tableau's help documents literally suggest you pull out a calculator if you'd like to run a correlation?
For many companies, this misunderstood distinction is the final barrier to reaching the promised land of data for all. We'll explore the distinction, as well as the growing divide between exploratory analysis tools and predictive analysis tools. We'll also talk about the reasons that cloud-based analysis tools will leave the rest further and further behind.