Using Big Data to Understand Your Customer's Buying Journey

Presented by

Matt Schumpert, Sr. Director, Solutions Engineering, Datameer; Azita Martin, CMO, Datameer

About this talk

Today more than ever the role of the CMOs and digital marketing executives has become data-driven. Marketing executives who leverage data to understand prospect and customer behavior have gained an edge over their peers. Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention. Join Azita Martin, Chief Marketing Officer at Datameer and Matt Schumpert, Sr. Director of Solutions Engineering, as they discuss and showcase how leading edge companies are leveraging big data to: ▪Combine customer interaction data to understand customer buying journey ▪Understand high-value customer behavior beyond profile segmentation ▪Identify the most common path to customer churn ▪Perform market basket analysis to help with cross-sell and up-sell

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