5 Secrets of Blending Customer Data to Measure Program ROI

Presented by

Bunchball, Tableau, Alteryx

About this talk

In this webinar, hear Keith Conley, Director, Analytics & Insight at Bunchball, discuss the 5 secrets of how they combine loyalty and engagement data with client, sales and attribute data to show the impact they are having on client ROI. Key Takeaways: - See how Bunchball is driving customer engagement and loyalty through gamification - Learn how Bunchball blends this information with their customer information in their CRM and other customer information to determine what marketing programs are driving the highest value customers - Understand how Bunchball is presenting this information visually so business users can easily spot key insights

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