How a cognitive business helps you outthink challenges and put data to work

Presented by

John Colthart, Business Executive, Product Experience & Design, IBM Watson Analytics

About this talk

A cognitive business uses every opportunity to interact with data to reason, adapt and continuously learn. Essentially, a cognitive businesses places a premium on making fact-based decisions with a high degree of confidence. They use all available data to solve problems, make better decisions, innovate faster and predict the future. What’s the value in being a cognitive business? For one, there’s the fact that they can spot new revenue opportunities, offer new services and reach new audiences faster and more confidently. Other advantages include: • A disruptive DNA that is data-driven and a culture that puts data and insight to work • The empowerment of domain experts with various analytics skill levels to discover answers to their business questions • The ability to outthink business competitors and surge forward as a trailblazer • The infusion of insight into every action, interaction, decision, application and business process So, how can you make this happen? Join Business Unit Executive for Product Experience and Design - John Colthart, in this IBM webinar to learn how IBM Watson Analytics can help your organization become a cognitive business by: • Offering natural language processing so you can use your own words to ask questions of your data and get answers you understand • Helping you make sense of data by guiding you through analytics and automatically providing visualizations that can help you quickly spot new patterns, trends and relationships • Providing insight into the factors that drive business outcomes • Enabling everyone in the business to make decisions based on data — from operations, to marketing and sales to finance to HR and IT Content Provided by IBM

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