Empowering business users with self-service analytics and data visualization
Ina Yulo, Tom Berthon (Senior Product Owner, Growth team), Kathryn Birch (Customer Success Manager), BrightTALK
About this talk
Data is everywhere, but unfortunately, most business users don't have the time to sort through a bunch of stats. They just want to see the bigger picture--so why not give it to them?
Self-service analytics has enabled business users to access and interpret data without needing any statistics background. When coupled with data visualization techniques, we've seen that not only are business users more encouraged to make more data-driven decisions, but they are also able to do this without needing help from their BI or IT teams.
Join this session where we will discuss:
-How to encourage people from all different teams to embrace self-service analytics
-Why data visualization plays a huge role in the success of a data-driven culture
-Top things to take note of when creating dashboards that can easily communicate and add value
-How to teach users to get the most from their data and generate actionable insights
Data is the foundation of any organization and therefore, it is paramount that it is managed and maintained as a valuable resource.
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