IoT Business Modelling: Perspectives and Methodology

Presented by

Michael Kuegeler, Principal Solution Architect at Magic Software

About this talk

We will examine challenges regarding business model design in the emerging context of the Internet of Things (IoT). An unrefined IoT business model implies a significant risk in terms of investment and implementation. The key question is, "How can IoT application models be subjected to a reality check taking into account challenges pertaining technology, organization and target markets?"

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