Data is the New Oil and Martech is the Oil Refinery

Presented by

Adnyesh Dalpati, Solutions Architect, Iotians Group

About this talk

Marketers have inevitably grown more and more reliance on data, with the general view being held that collecting more data means knowing more about your audience. But having more data is not the only prerogative but monetizing it by using right set of tools and technology is the way forward. This webinar will focus in interesting ways marketing technology can enable businesses to monetize their data.

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