Enabling Outcomes in Medical Affairs: The Role of Data-Informed Decisions

Presented by

Matt Lewis, MPA, Global Chief Data and Analytics Officer, MEDiSTRAVA

About this talk

Many industrial businesses have a natural tendency to focus on short term results rather than long-term outcomes and impact. An emerging trend is the use of advanced analytics and artificial intelligence to support data-informed decisions which begin with the end in mind. This presentation reviews the state of the field in data-informed decisions through examples in the pharmaceutical medical affairs landscape. Join BrightTALK's LinkedIn Group for BI & Analytics! - http://bit.ly/2PJlPHm

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