Building Commercial Products using BI and Visual Analytics

Presented by

Premsun Durai Rajesh, Head of BI, Blend360

About this talk

Data monetization is used for realizing a type of competitive capability for organizations. It provides organizations with flexibility for using information assets in response to customer expectations and marketplace exposure. Traditionally, Business Intelligence and Data Visualization were used only for descriptive analytics on internal data assets. In the recent times, there is increasing adopt of visual analytics in data monetization initiatives. Building a self-serve B2B Embedded Analytics Portal to productize the data offering from an organization. Summarizing the benefits: · Analytics application for data monetization strengths the business value of the product · Improved data exploration and data analysis for a data product · Consumption of greater volumes of data in less time, which improves operational efficiency · Early detection of otherwise overlooked trends, outliers, and correlations between data assets, which may result in a competitive edge

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