Rethinking CX: Business Intelligence Solutions for the Retail Industry

Presented by

Gowri Selka, Volantsys Analytics | Riaz Faride, E-comm & BI Professional | Patrick Bangert, Samsung

About this talk

Forrestor’s “The Future of Commerce Report: Retail Trends for 2022” reports that 50% of consumers purchase items because of personalization based on their interests. Today’s consumers are selective and knowledgeable, with immediate access to reviews and alternative online options just a click away. As modern consumers expect engaging and consistent personalized customer experiences across endless aisles, business intelligence solutions can help retail organizations step up to the challenge. As post-pandemic consumer expectations vary greatly from the past, organizations need to go beyond their boundaries of data and understand their consumer trends to develop the right products and services with seamless customer experience. Business intelligence can help organizations leverage customer-driven data from varying sources into meaningful and relevant insights. In Rethink CX: Business Intelligence Solutions for the Retail Industry, host Gowri Selka and guests will review best practices for business intelligence in the retail industry from improving customer segmentation to designing BI solutions that meets consumer needs. Join us to learn: - How BI platforms can support personalized data-driven retail solutions - How predictive and prescriptive analytics can deliver business outcomes for retail industry - How to forecast future events and stay ahead of consumer market trends with business intelligence
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