Make Your Data Pay -- What Non-technical Executives Need to Know

Presented by

Meta S. Brown, President, A4A Brown, Inc.

About this talk

Promises, promises… everybody’s swearing that your unstructured data is a goldmine. All you have to do is buy their software, engage their services, hire fancy tech pros and magic will happen. Buy, buy, buy, right? But you’re not so sure. The real secret to lucrative results is no secret at all. You’ve got to align data and analytics with your everyday business goals and practices. It’s not rocket science, yet you must understand and manage the process. In this session, you will learn: • How to spot the easiest opportunities to profit through data analytics. • Why technical staff can’t produce the results you want without active management involvement. • When to integrate unstructured data with predictive analytics to support decision making.

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