Accelerate Loyalty Through Circular Innovation in Today's Sustainability Market

Sustainability has become a defining element of modern customer experience (CX), shaping how companies build trust, deliver value and foster long-term relationships. Today’s stakeholders expect more than responsiveness and services; they want transparency, environmental accountability and data-driven insights. CHEP's transformation from traditional platform provider to data-driven sustainability partner illustrates how organizations can turn environmental commitments into competitive advantages. By embedding circular economy principles into customer touchpoints, companies create dual value: reducing environmental impact while enhancing customer relationships through transparency, efficiency and shared purpose. This approach transforms sustainability from a compliance exercise into a powerful engine for customer loyalty and operational excellence. Hear from CHEP leaders on how sustainability is reshaping customer experience expectations across industries. Key Takeaways: - Insights for embedding sustainability metrics and circular innovation across customer touchpoints - How transparent environmental reporting strengthens customer relationships and reduces friction points - Techniques for leveraging digital systems to enable circular business models and quantify sustainability impact - Methods for integrating self-service platforms with predictive analytics to deliver more sustainable, responsive service