How To Persuade and Inspire with Data

Presented by

Loren Elia, Head of Marketing,

About this talk

We live in a world that's obsessed with quantifying everything. Whether you are a marketer, a finance person, a journalist, or simply trying to persuade and inspire someone in your team, data can make a big difference. But data alone is not enough; you must make your numbers meaningful. The secret lies in telling the story behind the numbers. In this webinar we'll touch on: -The elements of a compelling story -Small datasets: distilling big data into meaningful insights -Case study: D.C Thomson uses data visualization to get 62% more viewer engagement

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