Customer-Centered AI: A Radical Strategy

Presented by

Geordie Kaytes, Partner, Heroic

About this talk

AI is a powerful tool, but often companies get more excited about their technology than in the customer value they’re creating. Geordie Kaytes will share a framework for building customer-centered AI products. You’ll learn how to craft a far-reaching vision and strategy centered around customer needs and balance that vision with the day-to-day needs of your company. Learn a framework for creating and communicating a vision that describes the overall direction of your AI product, a defined product strategy, a cross-functional roadmap aligned with the strategy, and a list of metrics that track progress towards the strategy About the Speaker: Geordie Kaytes is the director of UX strategy for Boston-area UI/UX studio Fresh Tilled Soil and a partner at Heroic (https://www.heroicteam.com), a design leadership coaching firm that helps growing companies scale their digital product capabilities. A digital product design leader with deep experience in design process transformation and cross-functional expertise in design, strategy, and technology, Geordie has helped companies in a broad range of industries develop a 360-degree view of their product design processes. Previously, he did his obligatory tour of duty in management consulting. He holds a BA from Yale in political science. He is a coauthor of the Medium publication Radical Product.

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