How AI is Changing Marketing

Presented by

Gil Allouche, CEO, Metadata.io

About this talk

In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn: - What Machine Learning is in relation to AI and how it connects your data to find patterns - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue - How AI technology can help marketers prioritize their budgets to focus on the most effective programs - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.

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