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2 Minutes on BrightTALK: Purpose-driven Brands Gain Momentum

Multiple studies show that consumer expectations around social responsibility are at an all time high. Join Tamara Birdsall, brand consultant, for the latest on how brands are doing well by doing good.
Recorded Jul 30 2013 3 mins
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Presented by
Tamara Birdsall Creative Director, Brand Strategist
Presentation preview: 2 Minutes on BrightTALK: Purpose-driven Brands Gain Momentum

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  • 2 Minutes on BrightTALK: Purpose-driven Brands Gain Momentum Recorded: Jul 30 2013 3 mins
    Tamara Birdsall Creative Director, Brand Strategist
    Multiple studies show that consumer expectations around social responsibility are at an all time high. Join Tamara Birdsall, brand consultant, for the latest on how brands are doing well by doing good.
  • Enterprise Carbon, Energy & Sustainability Management Recorded: Apr 18 2011 54 mins
    Bruce Klafter, Applied Materials; Steve Avadek, Citigroup; Ben Thompson, Autodesk; John Stanley, The 451 Group
    The market for carbon, energy, and sustainability management software is crowded and rapidly evolving. 451 Group analyst John Stanley will give a brief overview of the industry, after which a panel of software end-users will discuss their experiences using such tools. Panelists will discuss what carbon and sustainability management software can do, what it can’t do, and what their respective organizations have been able to accomplish with it. The session will wrap up with time for audience Q&A, and you will walk away with a better understanding of the benefits and challenges of tracking and managing corporate sustainability.

    Bruce Klafter, Senior Director, Environmental Health and Safety, Applied Materials, Inc.
    Steve Avadek, Global Head of Sustainability, Citigroup
    Ben Thompson - Sustainable Business Program Manager, Sustainability Living Lab - Autodesk, Inc.
    John Stanley, Analyst, The 451 Group (moderator)
  • Sustainability Tools & Resources Recorded: Apr 19 2010 75 mins
    John Stanley, Becky Brun, Gil Friend, Heather Gadonniex, Dave Asplund, Micheline Birkhead
    MODERATOR: John Stanley, Industry Analyst, 451 Group

    PANELIST - Becky Brun, Editor, Sustainable Industries Magazine.

    PANELIST - Gil Friend - Sustainability Expert, CEO, Natural Logic; Author: The Truth about Green Business

    PANELIST - Heather Gadonniex, Managing Partner, Sustainability at MindClick SGM

    CO-PANELISTS - Dave Asplund, Global Manager EHSS, Juniper Networks

    Micheline Birkhead, MBA. VP of Marketing, CSRware Inc.
  • Developing the Business Case for Corporate Responsibility Recorded: Apr 19 2010 61 mins
    Blythe Chorn, BSR; Kathy Mulvany, Cisco; Caroline Roan, Pfizer; Mary Capozzi, Best Buy
    A roundtable webcast hosted by Blythe Chorn of Business for Social Responsibility (BSR) discussing the business case for CSR, best practices in reporting and benchmarking, and case studies from a variety of sectors.

    Kathy Mulvany, Director of Sustainable Business Practices for Corporate Affairs at Cisco
    Caroline Roan, VP of Corporate Responsibility at Pfizer
    Mary Capozzi, Senior Director of Sustainability at Best Buy
  • How to Achieve Sustainability in Business Recorded: Mar 3 2010 31 mins
    Solitaire Townsend, Futerra & Christopher Broadbent, BASE
    Sustainability is now considered an economic imperative for businesses, according to the latest BASE Survey Results. The results highlight the need for more clear and consistent governmental policies related to sustainability for businesses. Learn where to start to build a low carbon sustainable business by developing a 50 year vision for your business and what the incentives are to become sustainable.

    Solitaire Townsend is a leading international voice on communicating sustainability. In 2001 she co-founded Futerra Sustainability Communications Ltd, an agency specialising in behaviour change, sustainable communications strategy and building sustainable brands. A values-based company committed to transformational change, Futerra is a force in the UK, Europe, USA and Asia. Solitaire was named Ethical Entrepreneur of the Year 2008/09 , is a member of the United Nations Taskforce on Sustainable Lifestyles, Board Director of leading think tank Tomorrow’s Company and was appointed as one of fifteen London Leaders for Sustainability.

    Christopher Broadbent has worked as a journalist, and in public relations. He is now an advisor to business on sustainability. He keeps a foot in the PR door as non executive chairman of Green Row PR, and a non executive director of The Argyll Consultancies. He is a founder partner of BASE; connecting business with sustainability in terms of profit, opportunity and policy. He is the chairman of the advisory board of Green Rewards. He is involved in sustainable landscapes through his pro bono work on the board of the world’s leading flora conservation charity, Plantlife International. With his wife Sarah he runs his own small farm in East Sussex on sustainable principles, becoming a showcase site for biodiversity, conservation and traditional management methods.
  • Intel's Approach to Sustainability Recorded: Apr 20 2009 57 mins
    William A. Swope, Vice President, Intel Corporation
    Intel's Approach to Sustainability
  • CSR and the Next Generation of Business Leaders Recorded: Apr 20 2009 60 mins
    Jo Mackness, Executive Director, UC Berkeley Center for Responsible Business
    Study after study shows how much the younger generations and especially Millennials care about making a difference in the world. How should businesses leverage this deep interest to yield competitive advantage.
High level strategies for corporate social responsibility
In this dynamic global business environment it is critical to keep your business on the cutting edge and never miss an opportunity. This channel features webcasts by leading business management and strategy experts to keep you up-to-date with the latest and greatest trends and tactics. Presentations cover best practice advice, proven strategies, corporate social responsibility guidance, and workforce optimization techniques.

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  • Title: 2 Minutes on BrightTALK: Purpose-driven Brands Gain Momentum
  • Live at: Jul 30 2013 2:20 pm
  • Presented by: Tamara Birdsall Creative Director, Brand Strategist
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