How to develop, create, send and sell a customer newsletter

Presented by

Zach Okun, Director of Product Management, Optify + Rob Eleveld, CEO, Optify

About this talk

Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more. Join us for a free, 1-hour webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For agencies, learn how to price and sell this important marketing service to your new and existing clients. Zach Okun, Optify's director of product management will present a step-by-step process for how to develop, build and send a customer newsletter using Optify. Rob Eleveld, Optify's CEO, will then explain how to price and package this new service to sell to your existing and new clients. This webinar is designed for both B2B marketers and Digital Marketing agencies and does not require an Optify account.

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