The State of Online Video: The Consumer Is in Control

Presented by

Michael Milligan, Senior Director Product & Solution Marketing & Charlie Kraus, Senior Product Marketing Manager

About this talk

Since 2015, Limelight has surveyed thousands of consumers about their online video viewing habits and expectations, but findings from our latest report reveal some interesting changes. Bottom line – the consumer has taken control of the online video experience. They not only want, but also expect, to be able to choose what they watch and when they watch it. What does this mean for broadcasters and content distributors trying to satisfy consumer demand while also maximizing revenue? Join us for this free webinar on Tuesday, January 31st as our video delivery experts share recent findings from the latest State of Online Video report. We will discuss strategies organizations can implement in 2017 to deliver compelling online video experiences to their audiences that will keep them coming back for more. Some of the topics that will be covered, include: · Which aspects of the online video experience matters most to consumers; · Demographic differences in online video viewing behaviors and expectations; · Shifting consumer attitudes about online video advertising and paying for content; and · Tips for optimizing the online video viewing experience. All webinar attendees will receive the complete December 2016 State of Online Video report.

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