Overcoming eTail Challenges to Deliver Exceptional Customer Experiences

Presented by

Michael Milligan, Sr. Director Product & Solution Marketing and Charlie Kraus, Sr. Product Marketing Manager

About this talk

Online retailing is no longer as simple as duplicating the in-store experience. It is about so much more. Online retailers are expected to deliver fast, personalized shopping experiences featuring rich media and video, to customers on any device, wherever and whenever they choose. These realities have introduced a host of challenges for retailers, but they also offer significant opportunities to improve customer conversion and retention. What does this mean for retailers trying to deliver exceptional online experiences that maximize revenue and build customer loyalty? Join us as we review the technical challenges that impact your ability to deliver exceptional e-tail customer experiences, and strategies for overcoming them. Some of the topics that will be covered, include: · What customers expect from their online shopping experience; · What it takes to deliver a compelling omnichannel experience to reach customers; · How to support traffic spikes and seasonal demand; · Why website performance is key to improving conversion rates; · How best to safeguard your website against malicious attacks.

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