Ecommerce, Machine Learning and Recommendation Engines: Why The Database Matters

Presented by

Sucharita Kodali, Vice President & Principal Analyst, Forrester and Bharath Yadla, VP Product Strategy, Aerospike

About this talk

Online shoppers expect the right product at the right price at the right time. While this is a simple concept, the applications supporting these goals are extremely complex. An online retailer’s inventory, pricing and marketing management system must deliver real-time updates and associated recalculations within milliseconds in order to serve millions of dynamically-generated pages per second. The problem is exacerbated as an e-commerce business scales. Most databases cannot handle the inventory updates, price adjustments and personalized recommendations in real-time as early successes deliver a significant increase in demand. This degrades the customer experience just as word of mouth starts to take hold. In this webinar, Matt Bushell, Director of Product Marketing - Aerospike, and guest speaker, Sucharita Kodali, Vice President and Principal Analyst - Forrester Research, will cover: > The latest technology trends affecting the Retail/Ecommerce space > Where and how Machine Learning can be deployed > How one larger retailer is managing its dynamic growth and needs with a real-time database

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Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike’s patented Hybrid Memory Architecture™ delivers an unbreakable competitive advantage by unlocking the full potential of modern hardware, delivering previously unimaginable value from vast amounts of data at the edge, to the core and in the cloud. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Aerospike customers include Airtel, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair. The company is headquartered in Mountain View, Calif., with additional locations in London; Bengaluru, India; and Tel Aviv, Israel.