Ecommerce, Machine Learning and Recommendation Engines: Why The Database Matters

Presented by

Sucharita Kodali, Vice President & Principal Analyst, Forrester and Bharath Yadla, VP Product Strategy, Aerospike

About this talk

Online shoppers expect the right product at the right price at the right time. While this is a simple concept, the applications supporting these goals are extremely complex. An online retailer’s inventory, pricing and marketing management system must deliver real-time updates and associated recalculations within milliseconds in order to serve millions of dynamically-generated pages per second. The problem is exacerbated as an e-commerce business scales. Most databases cannot handle the inventory updates, price adjustments and personalized recommendations in real-time as early successes deliver a significant increase in demand. This degrades the customer experience just as word of mouth starts to take hold. In this webinar, Matt Bushell, Director of Product Marketing - Aerospike, and guest speaker, Sucharita Kodali, Vice President and Principal Analyst - Forrester Research, will cover: > The latest technology trends affecting the Retail/Ecommerce space > Where and how Machine Learning can be deployed > How one larger retailer is managing its dynamic growth and needs with a real-time database

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.