Name: Ad Tech: Competitive Advantage through a Better Database
Start: 2019-08-29T09:00:00Z
End: 2019-08-29T09:55:00.000Z
Location: BrightTALK
Rating: 4

The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.

Join us on for a discussion with guest speaker Lee Sustar, Forrester’s Principal Analyst, on the topic of "App Modernization: Navigating the Cloud and Your Database." Organizations are constantly modernizing legacy applications and migrating to the cloud. Lee will shed light on the common patterns and technology drivers that he and Forrester have identified in this process. During the webinar, Matt Bushell, Aerospike's Head of Product Marketing, will share customer examples that demonstrate a common three-phase modernization pattern, moving from using a modern database as a cache to an operational data store and finally to a system of record. By combining Lee's theoretical insights with real-world case studies, we hope to provide you with valuable insights and actionable takeaways.

App Modernization: Navigating the cloud and your database

Companies have huge amounts of critical data stored within data lakes  –  but they can’t leverage it in real-time. Learn how to unleash that data and use it for actionable real-time insights!

Join AWS and Aerospike as we explore mission-critical real-time use cases at financial companies and see how they transformed their infrastructure to meet the growing need for personalized, real-time analytics.  You’ll hear how a top asset management company streamlined its data architecture by efficiently moving data between Snowflake’s data warehouse and Aerospike’s real-time operational database to enable improved customer personalization, enhanced portfolio risk assessments, and advanced analytics. 

We will also dive deep into the Aerospike architecture on AWS and why it works for unlocking any data from any data lake, archival platform or legacy batch system.  

Join us June 15 to learn how you, too, can unlock your legacy data and use it in real-time for real insights. Register now!

What You Will Learn:
How Aerospike integrates with data warehouses like Snowflake and others to provide real-time access for analytics, reporting and workload isolation
The top use cases for an AWS/Aerospike/Snowflake architecture
How Aerospike powers real-time AI solutions
The selection criteria for operational data stores for real-time financial services use cases


Speakers:
Mike Perna - Principal Solutions Architect, AWS 
Richard Lewis - Principal Architect, Aerospike
Stuart Tarmy - Global Director, Financial Services Industry Solutions, Aerospike

Unleashing Your Data Lake for Real-Time Insights in Financial Services on AWS

ANSI SQL has remained stable and consistent for decades even as data types, use cases, and analytics approaches have evolved aggressively during the big data era. With the success of the Starburst platform, Trino, and the Data Mesh concept, SQL is once again at the frontier of a new generation of data products that align with an organization’s structure and priorities. These data products are powering digital transformation activities across all industries and often involve real-time data and JSON document data stores residing in the Aerospike Real-time Data Platform.

This webinar will explore how an integrated Aerospike and Starburst environment delivers on the promise of Data Mesh and the data products it inspires. Among the topics covered are:

- An executive overview of Data Mesh
- Discussion of real-time data products
- Best practices and how to get started

This webinar will be presented by Adrian Estala, Field Chief Data Officer at Starburst, Ishaan Biswas, Director of Product Management at Aerospike, and guest speaker Mike Gualtieri, VP and Principal Analyst at Forrester Research.

New Frontiers in SQL: Using Real-time Data and Document Databases in a Data Mesh

Banks need to make real-time decisions about new customers looking to open accounts. Move too slow and frustrate - or even lose - a customer. Move too fast and let fraudulent actors through. TransUnion has the data assets and expertise to help, but adding another layer and vendor to the account origination process could slow things down further. 

Join us to hear how TransUnion solved this with Aerospike’s real-time database, opening up new business opportunities for TransUnion and helping banks onboard customers quickly while sharply reducing fraud.

How TransUnion Reduces Bank Fraud with Aerospike’s Multi-Model Database

Aerospike's Chief Developer Advocate, Tim Faulkes, will share the various ways Aerospike has of maintaining data in multiple data centres, and the pros and cons of each approach for various use cases.

Achieving Resiliency & Consistency in Aerospike across Wide Areas

Hear from PhonePe's Site Reliability Engineerings to learn how they manage hundreds of clusters across many data centers using Aerospike and share their insights.

Aerospike @ PhonePe - An SRE Perspective

Join this session with PhonePe to learn how to use data modeling strategically for low latency queries in the Aerospike database. We'll go into detail on the phases of data modeling and how to model your data at scale for high performance with Aerospike.

Data Modeling for Low Latency Querying

Today's popular document databases often suffer from performance and scalability challenges as document data volumes explode. The greater richness and nested structures that document data provides also make scaling and performance a challenge. Applications need to be rearchitected and tweaked in order to deliver reasonable response times when working with a terabyte of data or more.

In this session, Aerospike Director of Product Marketing, George Demarest, and guest presenter, Noel Yuhanna, VP, Principal Analyst, Forrester will identify the factors affecting performance and deployment of large-scale document stores. Topics covered include

- Profiling current document database options
- Factors affecting scale and performance while employing document data
- The most efficient and performant way to store and query document data

We'll use the example of Zonetap, whose CEO Mario Ornelas will discuss a use case that combines IoT, geospatial, and a real-time document store to keep construction workers safe in hazardous environments. A brief overview of Aerospike Document Data Services will also be provided.

Building a Real-time Document Data Store at Scale

Rakuten is one of the biggest eCommerce players in Japan.  One of its major revenue streams comes from advertising. The team that is in-charge of Ad Delivery is based in their Singapore office. Today, they will share how they leverage Aerospike for their targeted or personalised advertisements for their Japanese shoppers.  Aerospike has greatly contributed in Rakuten's drive to increase their revenue year on year.

Additionally, this session will also help you to understand the basics of Aerospike, a multi-model real-time data platform and how to serialize (save) Java objects into Aerospike database and deserialize (load) Aerospike records into Java objects using the object mapper.

Rakuten: Using Aerospike for Targeted Ads

Learn how to future-proof your infrastructure for JSON Document Data at Scale.

In this session, Aerospike Solutions Architect, Vikranth Dharamshi, will talk through the top 5 things to know about Aerospike Document Database:

1. Document Database for Extreme Throughputs & Low Latency              
2. Document Database Storage
3. Document Database Query using JSONPath
4. Document Indexing and Aerospike Expressions
5. Document Database at Lowest TCO 

Can’t attend? Make sure you register so you get access to the on-demand recording of this session to watch when it’s convenient for you!

Top 5 Things to Know About Aerospike Document Database

リアルタイムデータプラットフォームであるAerospikeは、NoSQLデータベースを基盤としています。ここでは、NoSQLデータベースとは何なのか、RDBと比較しメリット・デメリットを説明します。

Aerospikeセミナー：第１回 NoSQLって何？Aerospikeの基盤であるNoSQLについて、RDBと比較しメリット・デメリットを説明します。

Learn how to transform financial services architecture with real-time data and analytics.

In this session, Aerospike’s Financial Services Solutions Director, Subhashish Bose, will talk through the top 5 things to know about Aerospike in FSI with real-life use cases on:

1. Augmenting legacy banking systems with negligible impact on BAU
2. ML based real-time fraud prevention utilising vast amounts of data
3. Unified personalisation across all customer channels 
4. System of Record on cold data with response times in milliseconds
5. PFM and lending use cases

Can’t attend? Make sure you register so you get access to the on-demand recording of this session to watch when it’s convenient for you!

Top 5 things to know about Aerospike in FSI

Sure, when you first started working with your identity provider, you fell in love with the promise of being able to run more effective and measurable campaigns. But guess what - we’re no longer in 2017. The world has changed. The world is awash with identity providers, clean rooms, spines, and a mixture of first, second, third, and even zero-party data. 

Today, advertisers cannot rely anymore on a single identity provider, locked into buying media on one single platform. The world is moving to buy-side cross-platform control, and soon media buyers will be able to navigate between platforms to spend efficiently and maximize ad performance across the entire advertising ecosystem. But to make this a reality, there must be an access point with a lynchpin stitching together the fragmented ecosystem. With companies vying for spend and leveraging the data to ensure its security, as a marketer or advertiser, you need to be neutral. 

Let us show you how it’ll happen.

Aerospike and Aqfer are teaming up to dive into some of the problems plaguing the Ad Tech, FinTech, and Retail ecosystems in a joint webinar. Designed for marketers, advertisers, and the service providers who support them, we’ll tackle how the ecosystems have evolved across digital platforms to now include not only web and mobile ads, but also CTV, Digital OOH, gaming devices, and customer 360.

In this webinar, you’ll gain insights to:

How limited coverage of identifiers leave gaps in your ability to understand your audience
The breakdown between identity resolution and measurable marketing performance
Misaligned expectations on what identity resolution can actually deliver
How to operationalize identity data for real-time activation at scale
How leading organizations are winning with an infrastructure designed to bring apps to their data

Register today to attend this joint webinar featuring Aqfer’s Co-Founder & CEO, Dan Jaye, and Aerospike’s Global Director of Ad Tech & Gaming, Daniel Landsman.

Beyond Identity: The Pitfalls of Not Becoming Identity Agnostic in 2023

Document stores for real-time applications in online gaming have stringent requirements. They need to support millions of concurrent users while being globally distributed. They need to be able to generate real-time reports and alerts based on activities and regulatory requirements at different locales. They must also be able to withstand availability outages, surges in player logins, and seasonal spikes due to things like the World Cup or the Super Bowl.

Join us for an examination of one such example of a player protection application developed by Aerospike and real-time gaming experts Intuita that simulates over 100 million players interacting with 200TB of data, with real-time interventions to prevent problematic player behavior. 

The real-time player protection application features:
- Real-time data ingestion at a rate of one million transactions per second
- Querying and updating a 200 TB document store of historical gameplay data
- Real-time capture of in-session data to detect and report bad player behavior and intervene if necessary
- Geo-specific reporting structure for this regulation-heavy solution space. 
- Ad hoc access via SQL for operators and regulators

Join Aerospike experts to discuss the lessons learned from bringing this solution to fruition.

Real-Time Computing Challenges for Document Stores in Online Gaming

Learn how to future-proof your infrastructure for JSON Document Data at Scale.

In this session, Aerospike’s APAC Solutions Architect, Vikranth Dharamshi, will talk through the top 5 things to know about Aerospike Document Database:

1. Document Database for Extreme Throughputs & Low Latency              
2. Document Database Storage
3. Document Database Query using JSONPath
4. Document Indexing and Aerospike Expressions
5. Document Database at Lowest TCO 

Can’t attend? Make sure you register so you get access to the on-demand recording of this session to watch when it’s convenient for you!

Top 5 things to know about Aerospike Document Database

Today's popular document databases often suffer from performance and scalability challenges as data volumes explode. The greater richness and nested structures of document data also make scaling and performance a challenge. With 80% of today’s data being unstructured and it growing at 60%, now is the time to ensure you  (and your data platform) are ready for that growth.

In this session, Aerospike Director of Product Marketing George Demarest, and guest presenter Noel Yuhanna, VP, Principal Analyst, Forrester, will identify the factors affecting the performance and deployment of large-scale document stores. Topics covered include:

- Profiling current document database options
- Factors affecting scale and performance while employing document data
- The most efficient and performant way to store and query document data

Can’t attend? Make sure you register so you get access to the on-demand recording of this session to watch when it is convenient for you!

Future-Proof Your Infrastructure for JSON Document Data at Scale

It is imperative for each organisation to know its customers well to provide the best possible experience. Airtel, as a telco, has its customer base spread across various lines of business, and it is important for them to have a single unified view of the customer across their demographic, service, sociographic, behavioural, and other profiles.

To serve a large customer base, Airtel needs systems which have very high throughput, strong data consistency constraints and are always available with active-active setups across geographical locations. Aerospike, with its various features of high-availability, concurrent writes, pagination, and many more helps Airtel build and maintain such systems.

Join this exclusive developer meetup and learn about Airtel’s customer intelligence and experience at scale.

Additionally, we will also demonstrate how a large-scale JSON data store can be built using Aerospike; we will describe the various options to model JSON document collections; we will use the API to build a demo document store, and exercise the CRUD functionality to retrieve, update, and delete documents using JSONPath syntax; we will show how to query a document collection using a filter and secondary indexes; we will also demo how Trino/Presto can be used for SQL access and federated queries; and we will briefly describe key capabilities of Aerospike you should know when building a fast large-scale document store.

Aerospike Scale Warriors Meetup featuring Airtel

Whether you are a DSP, an SSP, or a DMP - you are looking to process massive amounts of data in just milliseconds. Doing so can optimize effective cost per click (or action), optimize open auctions, or improve your customers’ Ad targeting, user profiling, look-alike modeling, or audience analytics. All of these point to the bottom line.

Join this webinar, where guest speaker Jim Nail, Principal Analyst at Forrester, and Jonathan LeDuc, Lead Project Manager at Adition, will cover:

- An overview of the latest complexities the Ad Tech industry faces, from both the analyst and vendor perspectives
- How industry leaders are managing their omnichannel touches across search, display, mobile and the ability to move across these domains just as their customers do
- Their firsthand experience working with ad tech data at scale, dealing with operational challenges, and what the benefits of an improved database infrastructure yield

Ad Tech: Competitive Advantage through a Better Database

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Ad Tech: Competitive Advantage through a Better Database

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