5 Things Successful Retailers do to Weaponize their Data

Presented by

Brendan Witcher, VP, Principal Analyst at Forrester and Lenley Hensarling, Chief Strategy Officer at Aerospike

About this talk

During this session we will discuss how successful retailers have a better strategy for working with data in real-time to gain the key customer insights that lead to true customer personalization and intimacy and convert into sales, loyalty, and repeat business. Key topics that will be covered include: 1. How you can innovate through data-led strategies 2. How not to lose because you don’t understand your customers (both online and in-store) 3. What insights you can glean from good data about customer behavior – e.g. their path to purchase, so you can apply them in real-time 4. How applying as much high quality, diverse data at the edge for your systems of engagement in real-time with customers can have outsized benefits 5. What you need to do should change how you think about data for omnichannel, personalization and 1:1 marketing

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.