5 Things Successful Retailers do to Weaponize their Data

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Presented by

Brendan Witcher, VP, Principal Analyst at Forrester and Lenley Hensarling, Chief Strategy Officer at Aerospike

About this talk

During this session we will discuss how successful retailers have a better strategy for working with data in real-time to gain the key customer insights that lead to true customer personalization and intimacy and convert into sales, loyalty, and repeat business. Key topics that will be covered include: 1. How you can innovate through data-led strategies 2. How not to lose because you don’t understand your customers (both online and in-store) 3. What insights you can glean from good data about customer behavior – e.g. their path to purchase, so you can apply them in real-time 4. How applying as much high quality, diverse data at the edge for your systems of engagement in real-time with customers can have outsized benefits 5. What you need to do should change how you think about data for omnichannel, personalization and 1:1 marketing

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Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike’s patented Hybrid Memory Architecture™ delivers an unbreakable competitive advantage by unlocking the full potential of modern hardware, delivering previously unimaginable value from vast amounts of data at the edge, to the core and in the cloud. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Aerospike customers include Airtel, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair. The company is headquartered in Mountain View, Calif., with additional locations in London; Bengaluru, India; and Tel Aviv, Israel. www.aerospike.com