How Risk Profiling Can Lead to Revenue Through Personalised Offerings

Presented by

Finextra, Aerospike, Nordea and Wells Fargo

About this talk

Driven by lockdowns enforced because of Covid-19, a sea change in consumer behaviour has led to a substantial impact on the fraud threat landscape. With significant numbers of staff working from home, the need for monitoring activity, educating employees about the increased threat of fraud and protecting customers is more important today than ever before. Payment fraud has more than tripled since 2011 to $32 billion in 2020 and is expected to exceed $40 billion by 2027. For these reasons alone, companies should do all they can to ensure that they tightly manage their fraud losses. In managing their fraud exposure, the most progressive companies should develop an understanding of their customer’s risk profiles, which will enable them to use this information in their analytics to significantly increase their business performance and better serve their customers. Actionable insights derived from a customer’s fraud and risk profile analysis can optimise offers for customers and win their business. Sign up for this Finextra webinar, in association with Aerospike, to join the panel of industry experts as they discuss the following areas: The impact of Covid-19 on fraud How financial institutions can adapt to customer behaviour The need for algorithms, platforms and databases Using risk profiles to combat fraud, segment audience and generate revenue Speakers: Gary Wright - Head of Research, Finextra [Moderator] Stuart Tarmy - Global Director, Financial Services Industry Solutions, Aerospike Vesa Suvila - Senior Business Developer (Fraud Prevention), Nordea Lester Joseph - Head, Global Financial Crimes Intelligence Group, Wells Fargo

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Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike’s patented Hybrid Memory Architecture™ delivers an unbreakable competitive advantage by unlocking the full potential of modern hardware, delivering previously unimaginable value from vast amounts of data at the edge, to the core and in the cloud. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Aerospike customers include Airtel, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair. The company is headquartered in Mountain View, Calif., with additional locations in London; Bengaluru, India; and Tel Aviv, Israel.