How Risk Profiling Can Lead to Revenue Through Personalised Offerings

Presented by

Finextra, Aerospike, Nordea and Wells Fargo

About this talk

Driven by lockdowns enforced because of Covid-19, a sea change in consumer behaviour has led to a substantial impact on the fraud threat landscape. With significant numbers of staff working from home, the need for monitoring activity, educating employees about the increased threat of fraud and protecting customers is more important today than ever before. Payment fraud has more than tripled since 2011 to $32 billion in 2020 and is expected to exceed $40 billion by 2027. For these reasons alone, companies should do all they can to ensure that they tightly manage their fraud losses. In managing their fraud exposure, the most progressive companies should develop an understanding of their customer’s risk profiles, which will enable them to use this information in their analytics to significantly increase their business performance and better serve their customers. Actionable insights derived from a customer’s fraud and risk profile analysis can optimise offers for customers and win their business. Sign up for this Finextra webinar, in association with Aerospike, to join the panel of industry experts as they discuss the following areas: The impact of Covid-19 on fraud How financial institutions can adapt to customer behaviour The need for algorithms, platforms and databases Using risk profiles to combat fraud, segment audience and generate revenue Speakers: Gary Wright - Head of Research, Finextra [Moderator] Stuart Tarmy - Global Director, Financial Services Industry Solutions, Aerospike Vesa Suvila - Senior Business Developer (Fraud Prevention), Nordea Lester Joseph - Head, Global Financial Crimes Intelligence Group, Wells Fargo

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.