Transforming AdTech with a Real-Time Data Platform: 4 Ways to Enable 10X Growth

Presented by

Ram Kumar Rengaswamy, FreeWheel; Gerry Louw, AWS; Srini Srinivasan, Aerospike

About this talk

Join us for an interactive live conversation with Ram Kumar Rengaswamy, VP Engineering, FreeWheel, a Comcast Company, Gerry Louw, Head of Worldwide Solutions Architecture, AWS and Srini Srinivasan, Founder and Chief Product Officer, Aerospike. Learn how Freewheel used a real-time data platform to predictably scale their business running Aerospike on AWS. The panel will address the top challenges that AdTech leaders face today such as improving customer engagement, campaign effectiveness and top line results all while minimizing cost of service delivery. Key topics covered in this session include: - How to architect for consistent uptime - Why predictable performance improves customer experience - Reducing architecture costs as you scale your business - The Number one question you should be asking yourself as an AdTech Leader Don't miss this opportunity to gain a deeper understanding of the key solutions and best practices for succeeding as a growing AdTech company in the market today.

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.