Transforming AdTech with a Real-Time Data Platform: 4 Ways to Enable 10X Growth

Presented by

Ram Kumar Rengaswamy, FreeWheel; Gerry Louw, AWS; Srini Srinivasan, Aerospike

About this talk

Join us for an interactive live conversation with Ram Kumar Rengaswamy, VP Engineering, FreeWheel, a Comcast Company, Gerry Louw, Head of Worldwide Solutions Architecture, AWS and Srini Srinivasan, Founder and Chief Product Officer, Aerospike. Learn how Freewheel used a real-time data platform to predictably scale their business running Aerospike on AWS. The panel will address the top challenges that AdTech leaders face today such as improving customer engagement, campaign effectiveness and top line results all while minimizing cost of service delivery. Key topics covered in this session include: - How to architect for consistent uptime - Why predictable performance improves customer experience - Reducing architecture costs as you scale your business - The Number one question you should be asking yourself as an AdTech Leader Don't miss this opportunity to gain a deeper understanding of the key solutions and best practices for succeeding as a growing AdTech company in the market today.

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Aerospike enterprises overcome seemingly impossible data bottlenecks to compete and win with a fraction of the infrastructure complexity and cost of legacy NoSQL databases. Aerospike’s patented Hybrid Memory Architecture™ delivers an unbreakable competitive advantage by unlocking the full potential of modern hardware, delivering previously unimaginable value from vast amounts of data at the edge, to the core and in the cloud. Aerospike empowers customers to instantly fight fraud; dramatically increase shopping cart size; deploy global digital payment networks; and deliver instant, one-to-one personalization for millions of customers. Aerospike customers include Airtel, Banca d’Italia, Nielsen, PayPal, Snap, Verizon Media and Wayfair. The company is headquartered in Mountain View, Calif., with additional locations in London; Bengaluru, India; and Tel Aviv, Israel.