Powering AdTech Transformation with Real-Time Data and Analytics

Presented by

Abhishek Kumar, Knorex; Aveekshith Bushan, Aerospike; George Irwin, AWS

About this talk

Come watch this AdTech talk on “Powering AdTech Transformation with Real-Time Data and Analytics”, together with Knorex, Aerospike and AWS. Knorex has recently been recognised as one of the Top 10 Marketing Automation and Solution Platform Providers in 2021 by MarTech Outlook Magazine, which recognises organisations that offer solutions and services that provide businesses with automation to drive higher efficiency. At this talk, Abhishek Kumar, VP of Engineering at Knorex, will share how the organisation powers hyper-marketing intelligence with real-time bidding and data on Aerospike and AWS.

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.