3 Critical Lessons for Omnichannel Real-Time Decisioning at Scale

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Presented by

Gerry Louw, AWS; Wilson Mai, Zeta; Daniel Landsman, Aerospike

About this talk

Today's marketing and advertising professionals are challenged to keep pace with the ever-increasing demands of the digital consumer. For the modern consumer, general personalization in advertising is no longer enough, they demand individualized experiences. Meeting this demand requires advertisers to develop and scale an ad tech stack with the ability to store terabytes of data about hundreds of millions of individuals. More importantly, it requires the ability to query and action these consumer profiles with the lowest latency possible. During our webinar, we'll peek under the hood of Zeta Global's omnichannel marketing platform to see how they are using Aerospike's real-time data platform and AWS to curate real-time, individualized digital experiences as well as understand how they envision this technology scaling to meet the exponential growth of consumer data which then needs to be activated across a network of ever-increasing digital touch points. You'll learn: - How to leverage real-time behavior data to power a recommendation engine - How to achieve high throughput and low latency at scale without breaking the bank - How to utilize AWS for elastic scale for the cloud

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The Aerospike Real-time Data Platform enables organizations to act instantly across billions of transactions while reducing server footprint by up to 80 percent. The Aerospike multi-cloud platform powers real-time applications with predictable sub-millisecond performance from terabytes to petabytes of data with five nines uptime with globally distributed, strongly consistent data. Applications built on the Aerospike Real-time Data Platform fight fraud, provide recommendations that dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of customers. Customers such as Airtel, Experian, Nielsen, PayPal, Snap, Yahoo and Wayfair rely on Aerospike as their data foundation for the future. Headquartered in Mountain View, California, the company also has offices in London, Bangalore and Tel Aviv.