Talent Marketing Strategies Round Table

Presented by

Moderated by Best of Staffing

About this talk

Talent acquisition is no longer just-in-time. The hiring cycle is shifting from filling jobs to developing relationships and expanding networks. Therefore, talent solution experts are challenged to find scalable solutions for maintaining relationships with colleagues, candidates and clients through marketing channels. Join talent solution experts as they discuss: - Effective marketing channels for connecting with and engaging colleagues, candidates and clients - How working platforms such as the human cloud are changing the way recruiters are marketing to talent - The roll of video as a talent marketing and management tool - How recruiters and their marketing teams use content to nurture relationships Bios Eric Gregg, Founder and CEO of Inavero. As CEO of Inavero, Eric brings his expertise in marketing and quantitative analysis to some of the nation’s top professional service organizations. The Inavero research team has experience in a variety of professional service industries, including the insurance, accounting, and staffing fields. Ted Elliott, CEO of Jobscience Regarded as a pioneer in the adoption of CRM for recruitment, Ted has broad experience SaaS and Human Capital Management managed via the internet and direct experience building applications for the Salesforce AppExchange and launching new products. Rich Pearson, CMO, Elance Rich leads Elance's global marketing team, including customer acquisition, product marketing, public relations, brand development and inside sales. Prior to Elance, Rich led marketing and business development at Posterous through its acquisition by Twitter. Charlie Peterson, Independent Sales, Marketing & Talent Consultant Former Professional Ballroom Dancer and All-American soccer player, Charlie knows how to spot work-ethic and discipline. In the Marketing arena, he leverages un-conventional and technology-driven methods to attract top talent and find the right candidate, for the right position.

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The HR & Talent Management Network is a global group of human resources executives that exchange research and best practices in the field of HR & talent management (HRMS / HRIS, payroll, recruiting, performance, succession, learning, organizational development, compensation, benefits).