Effectively Marketing Your Career in Turbulent Times

Presented by

Linda Popky, President, L2M Associates, Inc.

About this talk

Today's challenging job market means that now, more than ever, it's important for professionals to effectively promote themselves and manage their own career development. Standing out from the crowd is critical, whether you're seeking a new opportunity or trying to move up in your existing organization. Award-winning strategic marketing consultant Linda Popky, author of Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success, will share simple, succinct marketing methods and techniques that can help you take your career to the next level.

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Topics include branding, marketing strategy, measuring return on marketing, marketing your career, integrating new technologies into your marketing intiatives and more. Hosted by marketing expert Linda Popky, recently named one of Silicon Valley's top women of influence and a member of the Million Dollar Consulting (R) Hall of Fame. Linda is president of L2M Associates, a strategic marketing consulting company that helps organizations get the most impact from their marketing programs, processes and people. She is a consultant, speaker, educator and author, as well as the president of San Francisco Bay Area-based Women in Consulting.