No One Throws Away Books: Use Yours To Build Your Brand and Your

Presented by

Laura Lowell

About this talk

Have you ever thought "I could have written that!" Well, maybe you should. Books are one of the best marketing investments you will ever make. Your book gives you instant credibility, open doors and generates direct and indirect revenue. Learn how to apply the 42 Rules of Marketing to help you build your brand and your business with books. Books are tangible, valuable and practical ways to differentiate yourself and your business. After all, have you ever thrown away a book?

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.