The New Rules of Publishing: Write, Publish and Market Your Book

Presented by

Laura Lowell

About this talk

Writing a book builds credibility and sets you apart in a competitive business environment. In this information-packed webinar, you’ll learn how to decide if writing a book is right for you and the role a book can play in your strategic marketing mix. Laura Lowell, the founder of Impact Marketing Group and author of several books including the Amazon bestseller "42 Rules for Marketing" will share the new rules of publishing, best practices on marketing your book, and how timing can affect your success. You will walk away understanding the impact of Publishing 2.0 on the overall industry and the new publishing options available to you. Key Learning Points: * Understand the new rules of publishing – traditional, publishing 2.0, and self-publishing * Learn how to evaluate which publishing option is best for you * Learn the five most common mistakes in book publishing and how to avoid them * Develop a marketing plan for your book that starts before you even start writing * Get best practices on the process of writing, publishing, and marketing your book

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.