Actions Drive Revenue - How To Create a Call To Action that Drives Action

Presented by

Laura Lowell

About this talk

The call to action on a website or other marketing materials is a critical factor in making the sale. In this webcast Laura Lowell will cover the following steps to making your call to action as productive as possible: 1. Asking Permission: getting the customer to give us permission to communicate with them. 2. Addressing Objections: helping the customer overcome their immediate objections to your solution. 3. Building Relationships: supporting the customer's decision making process until the sale is made.

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.