42 Rules to Grow Enterprise Revenue

Presented by

Lilia Shirman

About this talk

Large deals hinge on your ability to demonstrate that you matter within the customer's context for the purchase. The use case for your products is a key piece of that context. Author, Lilia Shirman, will describe how to identify use cases for complex B2B purchases, and how to use this critical customer insight to communicate and deliver tangible, unique value.

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.