42 Rules for Applying Google Analytics

Presented by

Rob Sanders

About this talk

Analytics can offer companies an array of solutions by providing the intelligence to understand and address the company-wide problems while benefiting the customer in the end. Yet, the data offered up by web analytics providers can be overwhelming. This is especially true if you are a small business owner or new to the business of tracking website visitor behavior. This webcast will focus on how to intelligently interpret, disseminate and utilize analytics data to draw actionable conclusions and decisions.

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.