What Everyone Should Know About China

Presented by

Rosemary Coates

About this talk

Nearly 40% of the world’s production is now in China and it is also the fastest growing middle-class market anywhere. Everyone needs a fundamental understanding of the market for manufacturing and selling because our everyday lives are affected daily by what goes on a hemisphere away. Doing business in China is tougher than you think. Not only is the culture vastly different, but China’s experience in manufacturing is still developing. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Join Rosemary Coates to discuss her new book "42 Rules for Sourcing and Manufacturing in China".

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Almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. Not every rule will work for everyone, but give it a try and you’ll be amazed at the big difference a few rules can make.