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5 practical tips on better content marketing

Andrew shares insights on how to get the most from your content marketing strategies.
Recorded Feb 14 2014 3 mins
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Presented by
Andrew Goldner, VP, Global Audience Business, BrightTALK

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  • The Key to Promoting Webinars Recorded: Feb 14 2014 1 min
    Ian Lyons, Audience Engineer, BrightTALK
    Ian explains some simple tips to impact attendance for your events.
  • 5 practical tips on better content marketing Recorded: Feb 14 2014 3 mins
    Andrew Goldner, VP, Global Audience Business, BrightTALK
    Andrew shares insights on how to get the most from your content marketing strategies.
  • 3 Pillars for a Successful BrightTALK Experience Recorded: Feb 14 2014 2 mins
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  • BrightTALK Product Update - September 2013 Recorded: Sep 12 2013 4 mins
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    Watch this short video for a behind-the-scenes look at BrightTALK's key audience engagement releases from the summer including:
    - Community pages
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  • Preventing a Webinar Emergency Recorded: Aug 13 2013 18 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Michael Forney, BrightTALK Support Manager
    Whether you spend 5 months or 5 minutes preparing for your webinar, it is a best practice to know how to navigate the BrightTALK platform in case an emergency situation arises.

    Topics covered:

    -Testing your webinar audio and viewing quality
    -Rescheduling your webinar start time
    -Canceling or rerunning your webinar
    -Contacting the BrightTALK Support team
    -Reviewing frequently asked questions
  • Enriching Your Webinar With Special Features Recorded: Jul 30 2013 22 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Matthew Moffre, Senior Production Coordinator
    BrightTALK offers special features on top of its self-service features that will help customize the experience for your presenters and audience members.

    Topics covered:

    -Reviewing self-service webinar features
    -Exploring special webinar features
    -Discussing best practice use cases
    -Reviewing frequently asked questions
  • Enhancing Your On-Demand Video and Webinar Program Recorded: Jul 16 2013 13 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Greg Johnson, Senior Producer
    Adding videos to your BrightTALK™ Channel enables you to utilize existing content, provide variety for your audience, and more.

    Topics covered:

    -Uploading recorded videos
    -Publishing pre-recorded webinars
    -Utilizing BrightTALK’s video production services
    -Promoting on-demand content
    -Reviewing frequently asked questions
  • BrightTALK Success Stories Recorded: Jul 2 2013 16 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Nick Markwith, Marketing and Community Development
    What makes a webinar successful? Registrations, viewings, ratings, engagement, or some combination? In this discussion, we will review past webinars on BrightTALK that were judged to have been successful based on the marketer's or thought leader's goals.
  • Turning Content into Revenue: Tips for Webinar Follow-Up Recorded: Jun 4 2013 17 mins
    Samee McDannel and Daniel Calabrese
    This webinar will discuss best practices for following up with your subscribers and webcast registrants. The discussion will focus on:

    - How to pick out important engagement data from your webcast reports
    - Best practices for following up from a webinar and the resulting script you may want to use
    - Tips and tricks for getting people to have engagement conversations about your content
  • Mastering Your Webcast and Subscriber Reports Recorded: May 21 2013 19 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Alex Pisani, Marketing Programs
    After delivering your webinar, it is time to download your engagement reports!

    Topics covered:

    -Identifying and interpreting reports
    -Using reports with CRM and marketing automation
    -Discussing best practices for reporting
    -Reviewing frequently asked questions
  • Webinar Planning Part 3: Delivering Your Webinar Recorded: May 7 2013 8 mins
    Dilek Ansal and Nora Lindstrom, BrightTALK Customer Success
    You have your webinar scheduled and your audience registered, and now it's time to deliver your webinar! This session is the third in a series on webinar planning.

    Topics covered:

    -Presenting on BrightTALK
    -Including attachments
    -Utilizing votes
    -Addressing live questions
    -Reviewing frequently asked questions
  • Webinar Planning Part 2: Promoting Your Webinar Recorded: Apr 30 2013 19 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Ian Lyons, BrightTALK Marketing and Community Development
    You have your webinar scheduled and now it's time to recruit your audience! This session is the second in a series on webinar planning.

    Topics covered:

    -Targeting your audience
    -Designing email invitation
    -Capturing audience on social media
    -Utilizing partnerships

    Next week: Webinar Planning Part 3: Delivering Your Webinar
  • Webinar Planning Part 1: Building Your Webinar from Scratch Recorded: Apr 23 2013 14 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Kaitlin Stich, BrightTALK Demand Generation
    You have your BrightTALK Channel and now it's time to host a webinar! This session is the first in a series on webinar planning.

    Topics covered:

    -How to create an editorial calendar
    -How to select webinar topics
    -How to recruit speakers
    -How to schedule a webinar

    Next week: Webinar Planning Part 2: Promoting Your Webinar
  • Everything to Know About Embedding Recorded: Apr 16 2013 14 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Michael Forney, BrightTALK Support Manager
    How do you feature the webinars and videos you run through your BrightTALK™ Channel on your own website?

    Topics covered:

    -Embedding webinars and videos on your website
    -Redirecting audiences
    -Choosing Javascript or HTML
    -Understanding best practices
    -Reviewing frequently asked questions
  • Examining the BrightTALK Email Service Recorded: Apr 9 2013 12 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Robert Foster, BrightTALK Customer Operations and Support
    Why are emails sent automatically to your subscribers? When are these emails sent and what do they look like?

    Topics covered:

    -How to preview automated emails
    -How to control triggering
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    -How to expand your nurturing efforts
  • The Beauty of BrightTALK Communities Recorded: Apr 2 2013 8 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success, and Ahyoung An, BrightTALK Marketing and Business Development
    How do you tag your events into BrightTALK communities and what are the benefits of doing so?

    Topics covered:

    -BrightTALK community options
    -How webinars appear on our community pages
    -How to tag your webinar into communities
    -How to change your selected communities
  • Please Sign Up Here: Choosing the Right Registration for Your Audience Recorded: Mar 26 2013 10 mins
    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success
    What are the different BrightTALK registration options and which one is right for your channel?

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    Nora Lindstrom and Samee McDannel, BrightTALK Customer Success
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    - How to choose a channel name
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Optimizing your BrightTALK Channel experience
As a BrightTALK™ Channel owner, you have a number of options for content creation, distribution and insight at your fingertips. The BrightTALK customer success team will be hosting regular webinars to address questions, offer best practice advice and provide updates on upcoming feature additions.

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  • Title: 5 practical tips on better content marketing
  • Live at: Feb 14 2014 9:20 pm
  • Presented by: Andrew Goldner, VP, Global Audience Business, BrightTALK
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