If you're still hand-crafting content for each individual channel, device, and audience segment, you're doing it wrong. You’re preventing yourself from becoming the lean, mean, content-producing machine you need to be in today's hyper-connected global marketplace.
Today, we can optimize content so it's ready to be put to work on almost any device. Organizations that create intelligent content can push content to desktop computers, laptops, notebooks, tablets, phablets, eBook readers, smartphones, smart watches, smart televisions, and smart automobiles. Not to mention public kiosks, touch-screen signage, voice mail systems, and devices designed to assist the hearing and vision impaired. Oh, and to printers. Yes, printers. They're devices, too!
Attend this free, one-hour webinar, brought to you by Experis Global Content Solutions, and you'll discover how brands are creating intelligent content. Content that is designed from the start to adapt to audience needs and automatically take full advantage of the capabilities of any device. Join your host, Scott Abel, The Content Wrangler, for a discussion with two mobile content delivery experts, Charles Cooper, Vice President of The Rockley Group, and information architect, Brad Steele of Experis Global Content Solutions.
About Charles Cooper
Charles Cooper has over 20 years’ experience in QA, eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions, and develops taxonomy and workflow strategies. He always keeps the voice of the customer in mind when developing solutions.
About Brad Steele
Brad Steele has been developing websites since 1994, serving as a principal architect on more than 60 at Experis Global Content Solutions alone. Brad’s experience includes developing everything from games to social networks to multilingual, enterprise-scale web properties. He is a major proponent of adaptive content.