What Marketers Need To Know To Achieve Content Marketing Success

Presented by

Steve Walker, Robert Rose, Scott Abel

About this talk

According to Gartner, the pace of change is accelerating for CMOs, who, according to the analyst firm, will soon spend more on information technology products than their CIO counterparts do. In order to avoid making the mistakes made by those who came before them, marketers will have to both forge new relationships across the enterprise to ensure that their technology decisions don’t create unintended negative consequences downstream. And, they’ll need to better understand what’s possible—and what’s not—in the technology landscape. In this practical session, moderated by Scott Abel, The Content Wrangler, content gurus Steve Walker and Robert Rose will discuss what you need to know now to be effective in a world of content marketing driven by technology. This primer for today’s power marketer will help you identify your strengths and target areas for future growth. Join us Monday, May 12 at 10 am Pacific/1 pm Eastern to learn: Five things a marketer can do or habits that can be changed in order to be more effective. Specifically, we’ll discuss: * how you can start a content marketing program by taking small steps * what kinds of technologies YOU need to know about that you aren’t currently using * what the future looks like for the technology you DO have * how you can change your existing technology TODAY to prepare for the future Register today! The Presenters: Steve Walker, a senior director in the Experis Global Content Solutions practice, brings a breadth of knowledge in content and resource management to solving complex business challenges. Robert Rose, Chief Strategist at the Content Marketing Institute, helps marketers become stellar storytellers. A recognized expert in content marketing strategy, digital media, and the social Web, Robert is the co-author of Content Marketing Strategy.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.