Inventory to Insight: Understanding Content Inventories, Audits, and Analysis

Presented by

Paula Land, Content Insight

About this talk

In a world where every page is page one, how do you know what your content is doing—or not doing—for your business and your customers? Where do you begin to assess content quality and effectiveness when your site’s users aren’t following your site map? In this webinar, hosted by Scott Abel, The Content Wrangler, content inventory and audit expert Paula Land introduces the content inventory and audit—two critical steps in gathering information about your current content and analyzing it against your goals in order to make informed, strategic decisions. She’ll talk about how to get started with a content inventory, how to identify audit criteria and assess content against it, and how to use the insights gained in a content analysis. Prize Drawing All registrants will be entered into a prize drawing. Ten lucky attendees will receive a free copy of "The Language of Content Strategy" by Scott Abel, Rahel Anne Bailie and 50 other content strategy professionals (including our presenter, Paula Land). And, each registrant will receive a special post-webinar offer to try out the Content Analysis Tool from Content Insight. About Paula Land Paula Land is the founder and principal consultant at Strategic Content, a Seattle-based content strategy agency and co-founder and CEO of Content Insight, developer of the Content Analysis Tool (CAT). Paula is also the author of The Content Inventory and Audit Handbook (Summer 2014, XML Press). Our Sponsor This webinar is sponsored by Author-it, the enterprise authoring platform. Learn more about Author-it Cloud on the web at: The Recording The Content Wrangler webinars are recorded. A link to the recording will be made available to all who register for this event.

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