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Inventory to Insight: Understanding Content Inventories, Audits, and Analysis

In a world where every page is page one, how do you know what your content is doing—or not doing—for your business and your customers? Where do you begin to assess content quality and effectiveness when your site’s users aren’t following your site map?

In this webinar, hosted by Scott Abel, The Content Wrangler, content inventory and audit expert Paula Land introduces the content inventory and audit—two critical steps in gathering information about your current content and analyzing it against your goals in order to make informed, strategic decisions. She’ll talk about how to get started with a content inventory, how to identify audit criteria and assess content against it, and how to use the insights gained in a content analysis.

Prize Drawing

All registrants will be entered into a prize drawing. Ten lucky attendees will receive a free copy of "The Language of Content Strategy" by Scott Abel, Rahel Anne Bailie and 50 other content strategy professionals (including our presenter, Paula Land). And, each registrant will receive a special post-webinar offer to try out the Content Analysis Tool from Content Insight.

About Paula Land

Paula Land is the founder and principal consultant at Strategic Content, a Seattle-based content strategy agency and co-founder and CEO of Content Insight, developer of the Content Analysis Tool (CAT). Paula is also the author of The Content Inventory and Audit Handbook (Summer 2014, XML Press).

Our Sponsor

This webinar is sponsored by Author-it, the enterprise authoring platform. Learn more about Author-it Cloud on the web at: www.author-it.com

The Recording

The Content Wrangler webinars are recorded. A link to the recording will be made available to all who register for this event.
Recorded Apr 18 2014 64 mins
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Presented by
Paula Land, Content Insight
Presentation preview: Inventory to Insight: Understanding Content Inventories, Audits, and Analysis

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  • Managing Technical Writing Outsourcing in an Agile Environment Dec 8 2016 11:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Barry Saiff, and Fred Williams
    Agile development offers advantages. Short cycles, cross-disciplinary teams, frequent short meetings, and input from users can lead to satisfied customers and faster product delivery. Technical writing outsourcing is often late to the game–with other teams already globally distributed. Even when technical writers are co-located with developers, process issues can pose obstacles. For example, without a mechanism for notifying writers of user interface changes, accuracy suffers.

    Can technical writing outsourcing work in an Agile environment, even if writers are off-shore and developers are not? Join Scott Abel, The Content Wrangler, Barry Saiff, CEO of Saiff Solutions, and Fred Williams, CEO of Williams Technical, for this free one-hour webinar. Our presenters will discuss how innovative organizations are successfully merging technical writing outsourcing with Agile development.

    You’ll learn the key steps to success in technical writing outsourcing, how outsourced writers integrate into Agile teams, and how to manage these approaches to improve quality, save time, and reduce costs.
  • How the ISO Standard for CCMSs Impacts Your Information Architecture Dec 8 2016 9:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, and Casey Jordan, Jorsek LLC
    Many people in the technical documentation and content management field may not be aware that there is an international ISO Standard for how a Component Content Management System is built and how its functionality conforms to best practices for content creation and management.

    Join Scott Abel, The Content Wrangler and his special guest, Casey Jordan, co-founder of Jorsek LLC, for this free one-hour webinar. As one of three co-authors of the standard (with Dr. JoAnn Hackos and Bob Boiko), Casey helped develop the standard that materially affects the way we utilize structured content in an enterprise or organization. The standard was developed to ensure interoperability between systems and file structures, and to ensure compliance with the open Darwin Information Typing Architecture (DITA) that underlies most Component Content Management Systems.

    Casey will discuss the benefits of working with a standard and how it drives contemporary content management practices and will demonstrate how workflows, authoring, editing, review, publishing, reuse, and localization are all driven by the guidelines set in the ISO standard.
  • How to Start Small with Video and Get Big Improvements in Customer Support Dec 8 2016 7:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Martin Ceisel, Technical Writer, ESET North America
    You want to create videos for your customers, but it never seems like there's enough time to get started. Many people and organizations have faced the same demands, including the need to help customers succeed. The truth is, it's not your fault that you don't already have a video library full of content—the implementation is simply broken. What you need is a better way to get started.

    Join Scott Abel, The Content Wrangler, and his special guest, Martin Ceisel, Technical Writer for ESET North America, for this free, one-hour webinar. In this webinar, Martin will share the lessons those in the ESET Knowledgebase have learned while implementing video over the last five years. Martin will share some tips on how you can get your stream of video content up and running in less time than you think, including how his company's initial plan to tackle the top issues with video has them on pace to surpass one million views by the end of 2016. Attendees will learn about some top video best practices; tips and techniques for enhancing “traditional documentation” with video; the case for doing (more) video; and how video can start a conversation with your customers.
  • Why Scorecards Are an Important Part of Your Content Quality Strategy Dec 8 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules, Inc.
    Ever since we were kids, we’ve gotten scorecards. Every year teachers give us an “A,” “B” or (heaven forbid), a “C” on the quality of our work. When we move on to college prep, we take tests such as the SAT or ACT. Again, the end result is a scorecard. In the content arena, scorecards provide a way for us to assess how our content stacks up against certain criteria. For example, how closely aligned is our content to the style guide? How well does it follow the rules of governance? And how clear are our translations?

    Join Scott Abel, The Content Wrangler, and his special guest Val Swisher, CEO of Content Rules, as they talk about why content scorecards are important, and demonstrate how to use scores to make crucial business decisions.
  • Content Potluck: Bringing Everyone to the Community Table Dec 7 2016 11:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Laurel Nicholes, and Niki Vecsei
    Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business' primary goals.

    Join Scott Abel, The Content Wrangler, and his two guest presenters, Laurel Nicholes, Director of Tech Comm Services at F5 Networks, and Niki Vecsei, Director, Community Strategy at Transamerica. In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally. It also drives engagement in the community, where customers and employees collaborate.

    The results? Customers get the information they need in a holistic way in one place. Marketing white papers relate to technical articles, which yield "Ask Me Anything" sessions. We create a knowledge arc that supports customers through their ownership lifecycle.
  • What is Precision Content and Why Do We Need It? Dec 7 2016 9:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, and Rob Hanna of Precision Content
    Precision Content is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. Each of these information types defines how the information is best structured and written to suit the intended reader response.

    Join Scott Abel, The Content Wrangler and his special guest, Rob Hanna, President of Precision Content for this free, one-hour webinar. In this session, Rob will guide you through an interactive exploration into how our brains work with information; explain how the Precision Content information types work to capture information used in any piece of business or technical content; discuss how Precision Content can help authors working with DITA/XML, and demonstrate how Precision Content is used to provide better clarity and precision to information.
  • Work Smarter, Faster, and Better with Visuals Dec 7 2016 7:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, and Daniel Foster of TechSmith
    You’ve heard plenty of talks about why visuals should be part of your content strategy. But videos, images, and GIFs are also super useful behind the scenes—in the content creation process itself.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Team Lead for TechSmith's SnagIt, for this session on using and creating better visuals. Daniel will share real-life examples and workflows that will save your team time and avoid rework—from planning to production, to publishing and beyond, and how to use visuals that can pump up your team’s productivity.

    Attendees will learn how to speed up the content creation process, establish a shared vision during planning, reduce confusion and re-work by improving the review and the feedback loop, streamline publishing by documenting best practices, and how to connect stakeholders and internal audiences with your fabulous content.
  • Empathy, Customer Experience, and Clear Content: Make It Simple and Human Dec 7 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Deborah Bosley, Principal of The Plain Language Group
    Marketers have long thought about the emotions of their customers in relationship to selling products or service. However, human beings respond to all written information with their emotions. In fact, we use our emotions to make decisions and then maybe use data to support those decisions. This fact is true whether a customer is reading a bank statement, a marketing brochure, or terms and conditions for a credit card. Those of us who create content need to understand the types of emotions that engender trust and loyalty and how to write content that reinforces those emotions.

    Join Scott Abel, The Content Wrangler, and Deborah Bosley, Principal of The Plain Language Group, for this free one-hour webinar. Deborah will explain the connection between emotions and language, and offer examples of content that empathizes with customers to create true relationships and vital customer experience.
  • Planning a Path for Success Dec 6 2016 11:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Paul Perrotta of Juniper Networks
    Technical Communication in high-tech is under pressure to perform—to reduce costs, to innovate, to delight, and to transform. Whatever the name of the division—whether it's Tech Docs, or Tech Pubs, or User Assistance, or Those Writers—it's a safe bet that decision makers do not understand the function or the possibilities that the function might fulfill. A quarterly focus on profit and expense means that budget assumes the most important discussion point, but is that the conversation you want to have?

    Success doesn't just happen; you have to plan what you want to do and planning means you must talk to the people in your ecosystem, and listen to what they tell you, and you have to demonstrate that you have heard them and that your plans align with their overall plans. You have to plan to communicate properly—and often—and you have to plan in order to demonstrate that you know your business. Success comes in many different forms and planning is the first step to getting there.

    Join Scott Abel, The Content Wrangler, and his special guest, Paul Perrotta, Senior Director of Information Experience / Solutions and Services for Juniper Networks and learn why TechComm is both vital and misunderstood. Topics in the discussion include how showing up at work isn't enough—that you must articulate a vision that aligns with the overall company or divisional goals; and learn why success does not just happen—you must plan for it to make it happen.
  • 10,000,000 DITA Topics Can't Be Wrong Dec 6 2016 9:00 pm UTC 60 mins
    Scott Abel, Joe Gelb, and Keith Schengili-Roberts, DITA Information Architect
    The DITA standard has fundamentally changed the way that the technical writing community thinks about structured authoring. With DITA, firms can benefit from content reuse, consistent messaging, lower localization costs, and much more. As an open standard, DITA is highly interoperable and comes with a mature set of tools bringing additional advantages over other formats.

    This presentation focuses on the development of DITA and the tools that have evolved alongside it to effectively manage what may be vast quantities of technical content. The “10 Million DITA topics” is a conservative estimate of the number of DITA topics some firms are managing within their component content management systems when one includes versioned content. This is not only being done efficiently, but the added flexibility provides process opportunities for intelligent content that were not previously available.

    Join Scott Abel, The Content Wrangler, and Keith Schengili-Roberts, who will examine the developmental roots of DITA, and how some of the original architectural decisions in DITA have opened a dialog as to the nature of effective technical communications. The talk will compare some of the key differences between DITA and other structured content formats, and delineate what makes a specification successful from a market and client perspective. Through the use of case studies, Keith will also examine how clients have leveraged these DITA features in practice.

    The presentation will be of interest to technical writing managers and those who are trying to understand the ramifications of the success of DITA in the marketplace, and how it has changed ideas about how structured authoring can become intelligent content.
  • DITA for Crowds—How to Collect and Assemble Content From Multiple Experts Dec 6 2016 7:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Richard Hamilton and Don Day
    Collecting and assembling contributions from multiple authors into a single body of content poses unique challenges. Those problems multiply when your objective is to use multi-channel publishing. This is exactly what XML Press needed to do when it teamed with The Content Wrangler to create a content strategy book series. The series includes several books that collect term definitions from multiple contributors. To efficiently produce those books, we needed both a methodology and supporting technology that would allow a facilitator/editor to manage 52 contributors for each book. Also, XML Press and The Content Wrangler wanted to use this series as a showcase for different methods of managing multi-channel publishing.

    Join Scott Abel, The Content Wrangler for this free one-hour webinar with his special guests Richard Hamilton, Publisher of XML Press, and Don Day. Together they will show how XML Press developed "The Language of Technical Communication" using expeDITA, a DITA-based wiki developed by Don. The expeDITA framework uses DITA as its native format but offers authors a forms-based interface that requires no knowledge of DITA. It provides the support needed to effectively manage contributions from many authors and ensure that those contributions can be used in multiple output channels.

    Attendees can expect to learn:
    • the challenges of providing a collaboration environment for multi-author works
    • the risks and rewards of using structured content in a collaboration environment
    • how we selected and adapted the expeDITA platform for this project
    • how we applied the facilitator/contributor model on a per-project basis
    • the lifecycle of a typical project, from proposal to marketing campaigns
  • Crossing the Chasm with Content Delivery and Digital Experience Dec 6 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Frank Miller, Megan Gilhooly and Joe Gelb
    Creating and managing great content is your job. Effective delivery of that content to your customers and prospects—on their terms—is a business imperative. As technical product content is increasingly recognized as an important asset for improved marketing and customer experience, we need to think in those terms, applying new best practices to enable better findability and discoverability of content. Integrating the long-tail value of product documentation with the short-term outlook of marketing campaigns is our challenge as a practice, thereby enabling greater business value around our content.

    Join Scott Abel, The Content Wrangler, the host for this free one-hour webinar. Scott will be joined by intelligent content guru, Joe Gelb, President of Zoomin Software, Frank Miller, President and CEO of Ryffine, and Megan Gilhooly, Sr. Manager Content Management for Amazon seller support, This round-table discussion will provide an overview of how to move beyond publishing and Web Content Management to dynamic content delivery and a cross-touchpoint digital experience.
  • Monologue to Dialogue: Engaging and Collaborating with Your Audience Nov 16 2016 6:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo
    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, co-host Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Optimizing Technical Product Content: SEO, XML, and Findability Nov 2 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, Keith Schengili-Roberts and Joe Gelb
    There’s a joke going around that asks: "Where’s the best place to hide a dead body?" The answer: "On the second page of a Google search." It underscores the fact that if your technical content is difficult to find, it might as well not exist.

    Customers want to find answers, not search for them. As professional communicators, it's our job to utilize effective search engine optimization (SEO) techniques designed to help ensure prospects and customers can find the right answers quickly. Optimizing content for findability is a necessity regardless of whether your content is publicly available and indexed by Google, or protected behind a customers-only documentation portal.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher, Founder, and CEO of Content Rules, for a free, one-hour web discussion with DITA Specialist Keith Schengili-Roberts of IXIASOFT, and dynamic content delivery guru Joe Gelb, President of Zoomin Software. The presenters will discuss content optimization and share practical strategies for enriching technical product content and improving findability, while enhancing the customer experience.

    Special Focus on DITA

    While there are several mechanisms built into the Darwin Information Typing Architecture (DITA) that are designed to make it easy to find content for reuse, a successful SEO strategy for technical content requires more. Creating a taxonomy and inserting descriptive metadata into your DITA maps and topics is a good start, but this is only the beginning of effective SEO for DITA-based technical content. Attendees can expect to discover techniques that can be used to make DITA-based content easy for your users to find.
  • Answers and Engagement: Digital Experience Management from Curation to Delivery Recorded: Oct 19 2016 61 mins
    Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • Harnessing the Value of Content Recorded: Oct 18 2016 62 mins
    Scott Abel, The Content Wrangler, John Mancini, Rob Hanna and Noz Urbina
    Forward-thinking businesses are taking concrete steps to break down departmental silos that impede the creation, management, and flow of high-value content across their enterprise. These businesses understand that while, for most, these critical information assets have no real book value, they have a very high intrinsic value to their organization that must be nurtured and grown. These businesses realize that to bring down the barriers, they need a coordinated effort to manage the required skills, processes, technology, and infrastructure to support the organization and bring better experiences to end customers.
    On October 18, join Scott Abel, The Content Wrangler, for this free, one-hour panel discussion and Q&A. Scott will host John Mancini, Chief Evangelist and Past-President of the Association for Information and Image Management (AIIM), Rob Hanna, President of Precision Content, and Noz Urbina, Founder of Urbina Consulting. Insight from this panel of experts will help you kick-start a dialog for bringing together the different parts of your organization that are responsible for various aspects of content marketing, content creation, and information management. The objective is to give you several key talking points to help your organization make the move towards further harnessing the value of content within your enterprise.
  • Best Practices for Developing Policies and Procedures Recorded: Oct 6 2016 61 mins
    Scott Abel, The Content Wrangler, Dave White, CTO of Quark, and Rob Hanna of Precision Content
    Policies and procedures are broad-reaching because they impact your entire organization—from employees to customers. So it’s no surprise that the authoring and production of these critical documents can be complex with a large number of people involved while also trying to enforce internal standards, regulations, and security. What’s more, the requirement for easy access and comprehension of policies and procedures on any number of digital devices is pushing the boundaries of what’s possible with current systems and processes.
    Join Scott Abel, The Content Wrangler, Quark CTO Dave White, and Rob Hanna, President of Precision Content, for this free one-hour webinar. Our presenters will discuss all of these challenges and how to overcome them. You’ll learn how innovative organizations are applying content automation practices to policy and procedure production; understand the requirements for collaboration, semantic content, and fine-grained metadata, and learn how to enhance readability for your policies and procedures.
  • DITA and Slideshows: Like Inviting the Pope to a Rave? Recorded: Oct 5 2016 54 mins
    Scott Abel, The Content Wrangler and France Baril, owner of Architextus, Inc.
    The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.

    DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.

    But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?

    Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.

    What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
  • Why You Should Care About Findability Recorded: Sep 26 2016 48 mins
    Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant
    You finished your amazing content and released it to the public. You eagerly await the day that it’s cherished and consumed. But no one uses it, and you don’t know why. After all, it’s the best content on the planet. 

    So what happened? In your rush to release this incredible content, you missed one important step—making it findable.

    How do you make content findable? For starters, come to this webinar. Join Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, where you will be introduced to the world of findability. Cheryl will explain why findability is important and share tips for allowing your content to be discovered and retrieved whenever and wherever your users need it.

    You’ll understand what findability is, learn why findability is important in discovering and using content, and learn tips on how to make content findable whenever and wherever your users need it. Don’t miss this informative webinar—your content will thank you for it.
  • Global Content Strategy: Delivery is Critical to Success Recorded: Sep 21 2016 60 mins
    Scott Abel, The Content Wrangler, Tim Steele, and Joe Gelb
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler on Wednesday, September 21, for a free, one-hour webinar featuring Tim Steele, President of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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