Words with Bang Save Translation Bucks

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Presented by

Marcia Riefer Johnston

About this talk

Want the CEO's attention? Flash him or her your department's translation budget. In this session, Marcia shares an easy-to-remember technique for creating tighter, more compelling text—words with bang—and shows examples of the impact that this technique can have on translation spending. We'll compare "befores" and "afters," using a spreadsheet to do the math in a snap. See for yourself that the more bang you put in your words, the more translation bucks you can save. You'll learn to... • Create more engaging messages • Increase keyword density • Slash translation costs Bio: Marcia Riefer Johnston is the author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)." Marcia has run a tech-writing business for … a long time. For more, see http://howtowriteeverything.com.

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