Words with Bang Save Translation Bucks

Presented by

Marcia Riefer Johnston

About this talk

Want the CEO's attention? Flash him or her your department's translation budget. In this session, Marcia shares an easy-to-remember technique for creating tighter, more compelling text—words with bang—and shows examples of the impact that this technique can have on translation spending. We'll compare "befores" and "afters," using a spreadsheet to do the math in a snap. See for yourself that the more bang you put in your words, the more translation bucks you can save. You'll learn to... • Create more engaging messages • Increase keyword density • Slash translation costs Bio: Marcia Riefer Johnston is the author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)." Marcia has run a tech-writing business for … a long time. For more, see http://howtowriteeverything.com.

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