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Words with Bang Save Translation Bucks

Want the CEO's attention? Flash him or her your department's translation budget.

In this session, Marcia shares an easy-to-remember technique for creating tighter, more compelling text—words with bang—and shows examples of the impact that this technique can have on translation spending. We'll compare "befores" and "afters," using a spreadsheet to do the math in a snap. See for yourself that the more bang you put in your words, the more translation bucks you can save.

You'll learn to...
• Create more engaging messages
• Increase keyword density
• Slash translation costs

Bio:
Marcia Riefer Johnston is the author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)." Marcia has run a tech-writing business for … a long time. For more, see http://howtowriteeverything.com.
Recorded Jul 1 2014 46 mins
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Presented by
Marcia Riefer Johnston
Presentation preview: Words with Bang Save Translation Bucks

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  • Title: Words with Bang Save Translation Bucks
  • Live at: Jul 1 2014 5:00 pm
  • Presented by: Marcia Riefer Johnston
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