Using Neuroscience to Create Memorable Presentations

Did you know that audiences forget 90% of what you present? That is significant! So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know more about the way our brains process information and ultimately remember it. Find out how to apply principles from cognitive neuroscience, the field that studies the link between the brain and memory, so you can deliver presentations with lasting impact. Specifically, you will learn how these brain science principles convert to guidelines you can apply to your own presentations immediately: Habituation leads to less attention. This means that as people get used to a specific stimulus, they pay less and less attention to it. Habituation has negative consequences in presentations because attention paves the way to memory. Learn brain science techniques to draw attention to increase the likelihood that your audiences remember your presentation. Attention is based on what we sense, what we know, and what we can infer. Learn several ways to use this principle to sustain attention and improve recall. The deeper the level of processing, the higher the probability for long-term memory. Progressive order for depth of processing is physical, phonological, and semantic. Learn what these terms mean and how you can implement them in your next presentation, whether it is in-person or virtual, to make sure your audience remembers your critical 10%. Join Scott Abel, The Content Wrangler, for this one-hour webinar sponsored by LOGOS, featuring Dr. Carmen Simon who will show us how she is changing the way the world presents. As the founder of Memzy, creator of Presenter Pro, holder of a double doctorate in information technology and cognitive psychology, and former lead of AT&T’s learning and development program, Dr. Simon built her career helping employees at America’s most visible brands craft compelling presentations.